2023-09-15 20:45:42
The disappointing spectacle did not scare away the supporters. Thursday evening, despite a sluggish victory (27 to 12) over valiant Uruguayans, the XV of France once again attracted the crowds. No less than 11.8 million fans watched this more competitive match than expected on TF 1, or 52.7% of the entire public.
The Blues’ second match confirms the cathodic power of attraction of this competition organized at home. Already last Friday, the opening clash between the Blues and the All Blacks thrilled 15.4 million fans on the same channel. That’s more than the 12.5 million gathered by the front page in November 2022 with France/Australia, the first match for Kylian Mbappé’s teammates in the World Cup in Qatar. “We are extremely satisfied with this start to the competition and these excellent scores,” said Julien Millereux, sports director within the audiovisual group.
Matches without the Blues are also of interest
Additional good news, posters without the French team are also finding their audience. For example, there were 5.2 million curious people watching England-Argentina on TF 1 last Saturday evening. “As for Euro 2016 football, there is a bonus for home organization for all matches,” analyzes Julien Millereux. “The French are taking more ownership of this major event, especially since it is the first to take place in our country since the Covid crisis. »
Having bought 10 and 18 matches on the front page respectively, France Télévisions and M 6 also benefit from this “World Cup effect”. Last Sunday, for example, La Deux brought together 4.7 million supporters in front of South Africa-Scotland. The day before, the three meetings proposed by Six had attracted an average of 2.3 million viewers, or 21% of the public. Performances three times superior to the rebroadcasts of “Chasseurs d’appart” with Stéphane Plaza, usually offered in this time slot.
“The popular and audience success is confirmed and is in line with our forecasts,” says Frédéric de Vincelles, responsible for sport at M 6. “It is even higher than what we expected in terms of the commercial target of women responsible for purchases under 50 years old. » On September 9, his channel achieved a record for three years for a Saturday on this target, with a peak of 27% market share during Ireland-Romania. While waiting for the end of the Rugby World Cup on October 28, the other PAF channels will have to stand still.
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