2023-12-27 18:47:00
Rome, 27 December. (time.news) – LaC, the television channel of the Publiemme – Diemmecom – ViaCondotti21 Group, lands overseas in the east and west of the Mediterranean. In fact, the project on which the group has been working for a few months has begun, to bring Italian content and narratives – starting from Calabria and the South – to the 16 million Italians abroad in the USA, Canada and Australia. It is no coincidence that 2024 for the Pubbliemme – Diemmecom – viaCondotti21 – LaC Network Group is dedicated to bridges. “The bridge, a word that unites”, we read in the group’s 2024 calendar being distributed these days, “is the construction, material but also immaterial, with which man has always tried to overcome obstacles or divisions”. Bridges that multiply and go beyond the ocean where there are at least 16 million first, second and third generation Italians abroad to be involved in the three countries where LaC International will arrive: 7.5 million citizens of Italian origin in the USA, 5, 5 million in Canada and 3.5 million in Australia.
Bridges in the ether, through the Sky platform, popular platforms such as the Play Store and Apple Store, TV and web platforms with on-demand apps, the CiborTv channels (which allow access, throughout the world, to the best national and international channels) . Bridges that will make it even easier to access the programming that is currently possible via the web, and that will create a truly international channel with ad hoc productions that will complement the many national productions.
“For at least three years – explains the publisher and president of the Group, Domenico Maduli – the LaC content model had been requested of us in these States by Italians residing overseas, but we did not feel ready. And we had not yet found the right partners with whom exit the Mediterranean to cross the Atlantic Ocean on one side, towards the west, and the Indian Ocean on the other, towards the south-east. We have finally reached this goal through a joint venture with an Italian agency operating abroad from Miami. We could be even more close to the Italians living abroad who follow our many productions, bringing the South of Italy and the best Calabria overseas with passion, heart and strength. We will start by making available our best productions, created in these ten years of enormous work, through the LaC Play container, a true multimedia gallery created entirely ‘in house’. In a historical moment in which the values on which the best companies are based seem to have disappeared, at a local and national level, it is an essential injection of confidence have the confirmation that those who live outside our borders look at what we do and what we talk about with joy and hope. Those that the Italians who live in this Southern Italy which is always mistreated, but which has so much to give and to tell, should have.”
LaC International will start with the coming new year, but we have been working for some time with Roberto Onofri, an internationally renowned Italian DJ, television presenter and artistic director of prestigious events such as Miss Italia America, who will guide the diffusion of the channel overseas by facilitating dialogue with the Italian communities abroad in general, and Calabrian ones in particular.
Onofri, a profound connoisseur of Italian culture with undisputed ability to promote it internationally, manages dedicated television channels, such as Miss TV Channel, Port TV, Ocean Drive Television, which explore themes of fashion, beauty, Italian maritime culture, Italian cuisine and entertainment. “The foreign stage is large and still full of opportunities – he explains – I am thrilled to be able to expand my expertise through this new bridge built by your President Maduli. LaC Network is an incredible reality, of the highest technical and content level. It is an honor and It’s a great challenge to work to give the best possible international visibility to a reality that already has a very high level of self-production: a team of professionals capable of building a healthy narrative in which technique, innovation, creativity and content intersect perfectly.”
“Italy, the South and Calabria on demand, directly into the homes of those who are always looking for new bridges with their land of origin, whether first, second or third generation: this is the next strategic objective of LaC Network. A new challenge for the year that is coming – comments Paola Bottero, strategic director of the Group – The pride of being Italian is felt much more abroad, it brings together just as belonging to the South was bringing together in Northern Italy. These are the values healthy, which are our own and which the group has always carried forward, the engine with which we can and want to continue to tell our best side”.
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