TVS Eurogrip is the Principal Sponsor for Chennai Super Kings; Deal Value Pegged at Over Rs 100 Cr – News18 Tamil

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Two-wheeler and three-wheeler tire maker TVS Eurogrip has been signed as the primary sponsor of the Chennai Super Kings IPL team. The contract amount has crossed Rs 100 crore.

India Cements is the owner of the CSK team led by IPL team Dhoni. TVS EuroGrip has been contracted for 3 years as the sponsor of the CSK team. The company name will be engraved on the jersey of TVS EuroGrip. This is the first time a TVS team has sponsored an IPL team.

TVS Sreesakra Limited has branches in Rudrapur, Madurai, Uttarakhand. It has a production capacity of 30 lakh tires per month.

The current brand value of the Chennai Super Kings team is $ 900 million. Shyam Sehgar, founder of Idat Financial Consulting, once told the English media, “India Cements makes a lot of money for its shareholders. CSK’s business acumen is high. CSK can be called the Manchester United of cricket. ”

But the CSK team was in big trouble when its business value plummeted when it was banned for 2 years after being embroiled in a spot-fixing controversy. But CSK’s business value has skyrocketed since the team returned in 2018 and began to mix again.

Also read: IPL 2022 | IPL 2022 starts on April 2 in Chennai?

As far as private cricket is concerned, the CSK team’s IPL series performance has increased its business value and brand value more than any other team in that the players’ performance enhances its brand value. The main reason for this is none other than MS Dhoni, who is affectionately known as the head.

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