The agency JYP Entertainment pre-released some of the title song’s audio on the 18th, and then opened the highlight audio video of the b-side song ‘Magical’ on Twice’s official Instagram channel at midnight on the 28th.
Twice is scheduled to release its 14th mini album ‘STRATEGY’ and title song ‘Strategy (feat. Megan Thee Stallion)’ on December 6th.
the released video created a christmas atmosphere with the sparkling melody and the members’ magical visuals. Here, the winter-like lyrics ‘This is something magical The spell you have on me is supernatural Now you got me falling like the winter snow when you look at me it’s something MAGIC Something magical’ were added, raising expectations for a complete song.
They are carrying out abundant promotions ahead of their comeback. On the 21st (local time), they became the first K-pop artist to appear on ‘Amazon Music Live’ and perform solo, achieving the highest number of viewers in ‘Amazon Music Live’ history. Next, a pop-up store was held to commemorate the release of the new album at the Los Angeles Complex in the United states on the 23rd and 24th. It was a huge success, with a waiting line in front of the store starting on the 22nd, the day before the opening, and the MDs prepared for the two days were sold out, and nine members visited the site in person to add to the excitement.
In addition, TWICE had a meeting with fans without restrictions of time and space through ’TWICE Square’, an immersive virtual world on the global platform Roblox. At this meet and greet,which was held for about 15 minutes starting at 1:30 pm on the 23rd,they played games and communicated with fans,and Twice Square recorded over 300,000 visits and 33,000 concurrent users,making it a record. It recorded the largest number of participants in the history of Blox’s Artist Meet & Greet,demonstrating its huge popularity.
Simultaneously occurring, Twice will release a new mini-album ‘Strategy’ and the title song of the same name at 2 PM (00 PM ET) on December 6 and decorate the finale in 2024. The title song featured Megan Thee stallion, a famous rapper who swept American pop music awards such as the Grammy Awards, American Music Awards, and Billboard Music Awards.
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How are K-Pop groups like twice innovating fan engagement through technology?
Interview: The Future of K-pop with JYP Entertainment Expert
Time.news Editor: today, we have the pleasure of speaking with Lee Jin-soo, a renowned expert in the K-Pop industry and long-time observer of JYP Entertainment’s powerhouse group, Twice. Welcome, Mr. Lee!
Lee Jin-soo: Thank you for having me! It’s great to discuss the exciting developments in the K-Pop world.
Time.news Editor: Let’s dive right in.Twice just pre-released their audio for the title song ‘Strategy’ featuring Grammy-winning artist Megan Thee Stallion. What does this collaboration say about the current state of K-pop in the global music scene?
Lee Jin-soo: This collaboration signifies K-Pop’s growing influence beyond Asia. Partnering with artists like Megan Thee Stallion not only appeals to a Western audience but also highlights the genre’s versatility. It shows that K-Pop artists are ready and eager to engage with global superstars, further establishing their footprint in mainstream music.
time.news Editor: Indeed! Their upcoming mini-album,’STRATEGY,’ is set to release on December 6th. How do you think this album will resonate with fans, considering the promotions they’re implementing?
Lee Jin-soo: The promotions have been extensive and innovative. Their pop-up store in Los Angeles saw massive success, with fans lining up even before it opened.This illustrates not just their strong fanbase but also a shift where physical promotions are still incredibly effective,even in a digital age. Combining traditional fan interactions with new technologies, like their immersive meet-and-greet in Roblox, has created a buzz that no other K-Pop group has matched. Such initiatives mark a new era in fan engagement.
Time.news Editor: speaking of engagement, could you elaborate on the ‘TWICE Square’ event and it’s significance?
Lee Jin-soo: ‘TWICE Square’ was a monumental success, recording over 300,000 visits! This immersive experience allowed fans to interact with the members in a unique virtual environment. Such events break down geographical barriers and cater to international fans, enabling them to feel connected to the group despite physical distance. it exemplifies how K-Pop is leveraging technology to enhance fan experiences and cements Twice’s status as leaders in the industry.
Time.news Editor: Absolutely interesting! The song ‘Magical,’ with its winter theme and enchanting lyrics, aims to create a Christmas ambiance. How critically important is thematic versatility for K-Pop artists?
lee Jin-soo: Thematic versatility is crucial in capturing diverse audience emotions and interests. By incorporating seasonal elements, like a magical Christmas theme, Twice can tap into festive sentiments and broaden their appeal. This strategic approach not only engages fans emotionally but also positions them favorably in holiday playlists, increasing exposure.
time.news Editor: As we look forward to their comeback, what advice would you give to upcoming K-Pop artists aiming to achieve similar success?
Lee Jin-soo: First, cultivate a strong relationship with yoru fanbase. This means effective dialog and genuine interactions.Second, leverage digital platforms creatively—organizing virtual events and using social media to keep fans engaged. Lastly, don’t shy away from collaboration.Working with artists from various genres can broaden your reach and introduce your music to new audiences.
Time.news Editor: Thank you, Mr. Lee, for sharing these insights! it’s clear that Twice is setting new standards in the K-Pop industry, and we can’t wait to see how their upcoming album performs.
Lee Jin-soo: Thank you for having me! I’m excited to see Twice continue to shine and pave the way for future generations in K-Pop.