Twitter: a giant X, the platform’s new logo, removed from the roof of the headquarters in San Francisco

by time news

2023-08-01 08:47:49

The standoff between Elon Musk and the American authorities continues. While the American billionaire had allowed the installation of an X-shaped structure last Friday on the roof of the platform’s headquarters in San Francisco, residents noticed the withdrawal of the metal sculpture on Monday.

The X-shaped structure, Twitter’s new name, was removed after a complaint from the California city. A new twist in the complicated relationship between Elon Musk and the local authorities.

Disturbing light

The city’s planning department confirmed the removal of the logo, saying in an email that the building owner would have to pay a fee for the building permits he should have obtained beforehand and for the survey costs. . A representative of X had refused access to the building to an inspector last Friday and Saturday, merely telling him that it was a “temporary neon sign for an event”.

At night, the structure comes alive with a play of bright lights. Questioned by local television channels, residents of the neighborhood complained of a level of brightness as in broad daylight, to the point of having been dazzled.

A week ago, Elon Musk renamed Twitter “X”, a mathematical symbol that he likes and which is found in particular in SpaceX, one of his companies, and the first name of one of his children, a boy named ” X Æ A-XII”, or “X” of its diminutive.

Elon Musk against local authorities

The billionaire encountered several obstacles with the city of San Francisco regarding the installation of the disputed new logo. Last week, city officials intervened when workers removed the letters from the original sign on the building’s ridge.

An eventful battle that has prompted some to suggest that the group move its headquarters. “Many people have made us attractive proposals to move the headquarters of X out of San Francisco, especially since the city is engaged in a tragic spiral where the departures of companies follow one another”, declared Elon Musk on the network social last saturday. But “we will not leave,” he promised. His profile features a photo of the illuminated X on the roof.

Several former Twitter employees have filed lawsuits against the entrepreneur.

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