2023-05-12 18:26:00
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Elon Musk makes it official: Linda Yaccarino becomes Twitter boss
The new Twitter CEO Linda Yaccarino was most recently advertising director at the media company NBCUniversal.
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The advertising manager Linda Yaccarino is the new boss of the online platform Twitter. This was announced by owner Elon Musk in his short message service.
Tech billionaire Elon Musk puts the top post at Twitter in the hands of an advertising expert. Musk announced in a tweet that he welcomed Linda Yaccarino as the new CEO, confirming media reports. The new managing director of the short message service was most recently in charge of the advertising business at the media giant NBC Universal.
Twitter needs to woo advertisers
Yaccarino’s decades of experience could help Twitter bring some calm to key advertisers that Musk scared off with his erratic leadership style. He himself wants to take care of products and software as head of technology. It is unclear how much freedom of action the new manager will have alongside Musk.
Musk had announced the day before that he wanted to give up the boss job soon. A successor has been found and will take over in about six weeks, he wrote in a tweet. He didn’t mention a name. Media reports quickly surfaced that it was Yaccarino who was negotiating with Twitter. NBC Universal announced on Friday that she was leaving the company, effective immediately.
Linda Yaccarino has long been a Musk fan
Yaccarino was responsible for the global advertising business at NBC Universal. The group includes the US broadcaster NBC and the streaming service Peacock. Previously, she worked extensively in Warner’s TV business. NBC Universal recently struck a deal with Twitter for footage from the Paris 2024 Olympics. “Variety” wrote, citing Yaccarino’s environment, that she had long expressed her admiration for Musk. In mid-April, she interviewed him on stage at an industry conference, showing sympathy for his views and stated goals.
” vendor-id=”5e71760b69966540e4554f01″ vendor-name=”Twitter”/> Musk bought Twitter for around $44 billion in October, fired all top managers and took over the leadership himself. After that, advertising revenue collapsed – Twitter’s main source of income. Many advertisers feared a negative environment for their products on the service. In December, after controversy over his leadership style, Musk had Twitter users vote on whether he should vacate the post – and a good 57 percent of the 17.5 million participants voted in favor of it. Elon Musk was looking for a “lunatic” After that, nothing happened at first, although Musk had assured that he would stick to the outcome of the vote. So he said he first had to find someone “crazy” enough to accept the job offer.
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