Twitter: having a certified account will become paying under the Elon Musk era

Concretely, the current subscription to Twitter Blue at $4.99 (5.03 euros), used mainly by companies, will be replaced by a subscription at $19.99 which will offer additional functionalities including account certification. In the chosen configuration, accounts already certified must subscribe to the service within 90 days, otherwise they will lose their blue badge.

Twitter’s business model has always been based on advertising and Elon Musk relies on subscription formulas to supplement income and finally become profitable. At the risk of triggering an exodus of users from the platform to competitors like Mastodon, a social network from the world of free software.