The big media annual review, part 1
The “Media Week” is a podcast about the world of media and its makers
Source: world
In the first part of our annual review of the most important topics in the media industry, we talk about the Twitter epic by and with Elon Musk, about the crisis in the private broadcasting groups RTL and ProSiebenSat.1 and about the future of streaming.
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Elon Musk’s takeover of Twitter was one of the biggest media and technology stories of the past year. First Musk wanted it, then he didn’t, then he was more or less forced to take over – and now he’s apparently working on the complete disruption of the short message service.
Economically, Twitter had problems even before the purchase – now the situation has worsened, because advertising customers are jumping off and the concept of a subscription system is not convincing. In addition, while Musk promises to make Twitter a real discussion medium that knows no political preferences, it does not cut a good figure even in its anti-woken furor.
Most recently, he had the user accounts of American journalists whom he accused of having published location data from his plane blocked – which they denied. The accounts have now been reactivated. Shortly before that, the journalists Bari Weiss and Matt Taibbi published the so-called “Twitter Files”, which are intended to show that the previous management is said to have made certain politically “conservative” contributions less visible – a technique called “shadow-banning”. .
In this first part of our annual review of the media industry, we also talk about the situation of the two large private broadcasting groups RTL and ProSiebenSat.1. Both have replaced their CEOs this year, both are suffering from the continued reluctance of advertisers as a result of the Ukraine war.
While Bertelsmann boss Thomas Rabe has taken over the helm at RTL, the situation at ProSiebenSat.1 is less clear. The Holding Media for Europe (MFE) has almost 30 percent of the votes there – and is pursuing the strategy of building a pan-European media group that relies primarily on traditional advertising-financed television. P7S1, on the other hand, has invested in or acquired numerous digital companies in recent years.
Finally, let’s take a look at the evolution of streaming services. The pressure and the cut-throat competition that goes with it is immense, recently Paramount+ was also launched. The shares of the companies are sinking – at the same time, production continues churning out. Can this be good in the long run?
Die “Media Week” is a podcast about the world of media and its makers. Christian Meier, editor at WELT, and Stefan Winterbauer, editor-in-chief of the industry service Meedia, talk about the most important topics of the week every Friday. Background, analytical, entertaining.
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