Elon Musk keep looking for formulas so that Twitter get more income. The owner of the platform has announced that they will launch a new option of subscription “higher priced” for users who want to use the app without having to see ads.
In a series of tweets, the controversial businessman has criticized that the adverts they are “too frequent and too big” and he has assured that they will take measures in that direction.
Musk’s proposal comes at a critical time for Twitter. Since he took control last October, the red social del pajarillo has seen how 500 of its main advertisers have paralyzed their investments, which has made the income The company’s newspapers have fallen by 40% compared to the previous year, according to an exclusive from ‘The Information’.
On December 10, Twitter already announced the launch of Twitter Blue, its subscription plan. For $11 a month, users can now purchase the blue verification pin for their account, as well as the ability to edit their tweets and amplify their messages above that of users who don’t check out.
Difficult moment for Musk
All this has led Musk to take a series of desperate measures, such as stopping paying the rent of the Twitter offices and even put the material inside, including the furniture, up for auction. The company is even offering free advertising on its space to try to win back some of those companies, whose ad spend is essential to Twitter’s business.
Musk lives a difficult moment. The constant controversies of him at the head of Twitter have contributed to the collapse of the Actions of Tesla, which has led him to become the first person in history to lose a fortune of 200,000 million euros. The business of the social network does not improve and at the end of the month he has to face the first payment of interest on the debt of 13,000 million that he contracted to finance the purchase of Twitter. According to the ‘Financial Times’, to pay the 1,500 million that he owes in January, Musk could choose to sell more Tesla shares or even declare the bankruptcy the Twitter.