e& UAE Pioneers Digital Transformation with Google Apigee Hybrid Platform
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A major shift in the telecommunications landscape has occurred as e& UAE successfully migrated to the Google Apigee API Management Platform, solidifying its position as a digital-first operator and setting a new standard for the industry in the United Arab Emirates.
e& UAE’s strategic adoption of Google Apigee Hybrid technology marks a pivotal moment, making it the first telecommunications provider in the UAE to implement this advanced solution. The large-scale initiative was completed without any disruption to customers or partners, a testament to the meticulous planning and execution involved.
Reshaping Innovation and Monetization
The migration to Apigee Hybrid is poised to fundamentally alter how e& UAE innovates and generates revenue from its extensive portfolio of digital assets and services. According to a company release, the platform will dramatically accelerate the time-to-market for new offerings.
“Speed and agility are non-negotiable as we continue to scale our digital services across the UAE,” stated a senior official at e& UAE. “The successful adoption of Apigee Hybrid is a powerful step in our journey of building the future of connectivity. It provides the secure foundation and flexibility we need to accelerate our digital transformation and deliver a new generation of secure, real-time experiences to our customers in the region’s evolving API economy.”
Hybrid Flexibility and Enhanced Security
Google Apigee Hybrid empowers e& UAE to construct and manage APIs across a hybrid infrastructure, seamlessly integrating existing on-premise systems with cloud resources. This approach delivers unparalleled flexibility and control while ensuring adherence to stringent security and compliance regulations. The platform’s capabilities are expected to drive future-proof API strategies.
Ziad Jammal, General Manager for Google Cloud in the UAE, Levant, and North Africa, added, “e&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector. Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities and deliver exceptional value to their customers and partners.”
Leading the Way in API Monetization
e& UAE is rapidly establishing itself as a leader in API monetization, having already embraced global CAMARA standards with three certified APIs currently operational on the Apigee platform. This commitment reinforces the company’s role as a forward-thinking digital-first operator within the broader telecom ecosystem.
This move signals a broader trend toward open APIs and collaborative growth within the region’s telecommunications industry, paving the way for new partnerships and innovative services.
