2023-05-18 01:35:21
“What you are going to see has been built by humans, for humans.” With this declaration of intent, the CEO of Uber, Dara Khosrowshahi, has announced that, in the midst of the Artificial Intelligence (AI) revolution, the company’s strategy leaves technological disruption aside to focus on how to develop services more accessible for all profiles. “We are a service company and we do not seek the development of Artificial Intelligence or robotics for no reason. We think of the end user and all of our novelties focus on this,” said Niraj Patel, senior director of airport and passenger operations at Uber, in statements to LA RAZÓN during the annual Go-Get congress that celebrates the platform.
This Tuesday, May 17, Uber announced the main innovations that it will implement during 2023. The initiatives include reinventing its model, created in 2009, with the aim of reaching the entire population, from children, offering vehicles with baby seats; to teenagers, creating secure accounts with parental supervision so that they can travel without a companion; and older profiles or without technological knowledge, through the implementation of the classic telephone number to request a VTC vehicle, which until now was a niche reserved for taxis. Some of these functions will only be available for the moment in the United States as a pilot, although if they are developed successfully they will also reach Spain. These are all the company’s initiatives to make life easier for its customers.
teen accounts
Created for parents and caregivers, Teen Accounts will allow children ages 13 to 17 to ride safely unaccompanied with Uber. This new service will be implemented as of May 22 in some US and Latin American cities with several security guarantees such as live monitoring to know exactly where the minor is and who is behind the wheel, audio recording, Direct communication with the Uber support team and drivers, who will only be able to operate this service if they are among the best rated in the app and if they expressly accept it. This way, the company captures a new profile and puts an end to the fraudulent use made by some minors of accounts of their parents or adult acquaintances.
children’s chairs
This service, active in Spain for a year with Uber Kids, will arrive in New York and Los Angeles so that parents can reserve vehicles that have a seat to travel with children.
uber by call
The classic phone number to order a taxi is incorporated into Uber in the United States. This way. Uber wants to attract all those customers who are elderly or with little technological knowledge to its platform, a market niche until now reserved for taxis.
family profiles
Uber globally launches the possibility of creating a profile for the whole family with which to centralize trips and orders and pay for everything from a single place.
Joint purchase
This service, also available globally, will allow family, friends and roommates to create a joint shopping cart, in which each participant can add their own selection of items and pay for them individually by dividing the bill.
Uber Central
In the United States, concierges or receptionists at tourist accommodations will be able to book trips for their clients and charge them to their account so that they don’t even have to worry about getting around.
Boat trips
The application has also announced its group travel service, which allows you to add people during the journey and split the bill automatically, although perhaps the most surprising of its novelties is the addition of boat trips to its offer. This service will be available to visit the beaches of Mykonos (Greece) this summer in groups of up to six people.
They bring two novelties to Spain that have not yet been announced. Is about “Precision Shopping”, that allows the user to tell the store replacement products in case they ask for something to buy that they do not have and “Add Ons”, with which the customer can add products from other nearby stores to their order.
The delivery and transport services platform It registered losses of 157 million dollars between January and March 2023, a figure 97% lower than the red numbers recorded a year earlier (5.930 million dollars).
Uber’s revenues during the first quarter of 2023 also exceeded analysts’ expectations, reaching 8,823 million dollars, 29% more compared to the 6,854 million dollars that the firm recorded in the same period of 2022.
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