User generated content (UGC), translated into French by User-generated content, is a communication format model that continues to impose itself in brand marketing strategies. This digital content created and published by consumers themselves has multiple advantages.
Influencer marketing for advertising campaigns is optimized.
Influencers benefit from a large audience on social networks and generate very significant earnings, and this, companies have understood. Involving its customers is a real gold mine to improve their online visibility and effectively promote their image, their products, their brand.
Today, all you have to do is call on a UGC agency to find the ideal social media influencer or creator and distribute content that will generate sales. It is about four times more clicks on social ads (social advertising), 50% reduction in the cost per click, an efficiency multiplied by 9.8 compared to an influencer post and 76% of people who bought as a result of a UGC.
Wider dissemination is encouraged through social media and online platforms.
The success of social networks affects almost all generations and types of audiences. And even if everyone spends more or less time there, everyone likes to watch videos or photos posted by acquaintances or influencers. But this is not limited to viewing, most people like to share new products or services with their contacts and communicate their satisfaction for them.
This possibility, offered by social media and online platforms, makes it possible to multiply views, to reach an even larger audience, to create various interactions with potential future customers. The visibility, even notoriety, of a product or a brand can increase exponentially by simply showing its usefulness and its real use.
The cost of video production is controlled thanks to UGC formats.
Creating professional videos costs a lot of money. This requires many stakeholders such as actors as well as a production and post-production team. The costs can be considerable. By using video content created by its customers or other users, with their agreement, companies make real savings and save a lot of time.
Another possibility for content creation is to call on professionals, a UGC agency, which is responsible for finding creators who share the values of a brand. These experts also take care of making custom videos with script as well as the addition of texts and royalty-free music. Their cost remains lower than that of traditional advertising campaigns.
The conversion rate is increased thanks to specific targeting.
Advertising that is effective in converting prospects into customers is advertising that targets specific users. UGC formats make it possible to target groups who are already interested in a brand, products and services or who might need them.
Using influencers is a very effective way to share UGC, but it’s not the only one. On social networks such as Facebook and Instagram, it is possible to personalize the distribution according to different criteria such as age, gender, interests and location. A company can also use relevant hashtags to optimize the targeting of users on a subject and encourage them to share content.
Content is more authentic and believable.
Consumers are increasingly skeptical and have grown tired of traditional advertisements. This is why they appreciate and prefer content created by other users. UGC formats are seen as more authentic and believable because they come from real people who want to share their experience, as opposed to companies that they believe only want to sell.
In order for trust to be established and strengthened, it is essential that the content is of high quality and truly reflects the experience and opinions of users. Potential customers may be wary of content that seems too good to be true. When they rate a brand as trustworthy, they are 2.4 times more likely to buy regularly.
UGC formats: the new digital strategy for marketing campaigns.
Companies can no longer do without this mode of communication which boosts their sales and their return on investment. According to more than 85% of consumers, their purchasing decisions are influenced more by content in UGC formats than that created by brands. Other studies show that at least 30% of customers buy a product just because it is promoted by their favorite influencer.
This technique has transformed the methods of advertising campaigns. To be effective, these consist of encouraging the creation of content by users. To do this, companies must listen and interact with their customers. They can also organize contests, create personalized hashtags, use the services of networking platforms with nano and micro-influencers or a UGC agency.