2023-06-02 04:31:05
It’s the end of the “jungle” of influencers. After The national assemblythe Senate unanimously adopted, this Thursday afternoon, a transpartisan bill to regulate this market and fight against the excesses of certain stars of social networks.
The Minister Delegate in charge of Small and Medium-sized Enterprises, Trade, Crafts and Tourism, Olivia Grégoire, moreover welcomed a “precise, ambitious, unprecedented bill in Europe”, specifying that a guide to good conduct aimed at influencers will be updated with the conclusions of the text voted on this Thursday.
On Wednesday evening, the deputies had given a last unanimous green light to the text carried by Arthur Delaporte (Socialist Party) and Stéphane Vojetta (Renaissance relative, presidential majority). Influencers are estimated at 150,000 in France, but the actions of some of them have placed them under fire from critics.
Plaintiffs launched collective actions, a damning study was published by the Directorate General for Competition, Consumer Affairs and Fraud Prevention, and the rapper Booba also acted as a sounding board through its offensives on social networks.
A text “to protect the youngest”
Promotion of dangerous products, accusations of fraud…: the pressure is mounting to regulate the market. Because if many influencers have a modest audience, some stars with millions of subscribers can influence consumer behavior, especially among young people. “The law of the jungle is over,” insisted Arthur Delaporte. The text “will protect consumers, especially the youngest,” promised Stéphane Vojetta.
The text proposes to legally define influencers as “natural or legal persons who, for a fee, mobilize their notoriety with their audience” to promote goods and services online. Concretely, it prohibits the promotion of certain practices – plastic surgery, therapeutic abstention – and prohibits or strongly regulates the promotion of several medical devices. It recalls the submission to the Evin law and prohibits the promotion of nicotine-containing products.
It also tackles sports betting and gambling. Influencers will no longer be able to promote subscriptions to sports predictions, and the promotion of games of chance and money will be confined to platforms that technically allow minors to access video. The penalties provided for in the event of a breach will be up to two years in prison and a fine of 300,000 euros.
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