2024-02-06 09:52:00
The energy drink ‘Red Bull’ holds a global market share of approximately 43% of energy drinks. But at the beginning of their journey, in the late 1980s, the brand was unable to compete with the competing drinks. The company decided to go for an unconventional strategy: trash cans. For several months, Red Bull teams in the city of London filled the garbage cans with empty Red Bull cans and even left empty cans scattered in various places in the city. The company managed to create an illusion of popularity and make people think that Red Bull is everyone’s favorite energy drink.
In the marketing space program, Ofer Gdankan spoke about the upcoming elections – not the local elections. We will hear about the quick ones who have already started preparing for Passover, which chain will you soon be able to shop at without paying at the cash register. We will find out which car brand is the most sold among the ultra-orthodox public when we reveal the large vehicle survey that was recently conducted…
And also: the industry news with Nati Lebkowitz, new on the shelf with Pesach Ba Gad and of course: the winning broadcast you chose this week.
Edited and produced by Nurit Appelbaum
On the technical side Pesach Ba-Ged
Tnuva alternative: the substitutes that taste better than the original
Omri Sela is the marketing manager for Tnuva replacements
Tnuva is currently launching a new drink in the Tnuva Alternative series. We want to talk and hear all the details today from Emari Sela, director of substitute marketing at Tnuva. Omri talked about the milk substitutes market and the alternative Tnuva brand.
Sela talked about the leading trend in the market of milk substitute drinks and the new launch of Tnuva Alternative – a vanilla flavored oat drink.
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yield
The ultra-Orthodox car world: Kol Hai and Askaria refute the stigma
Dodi Dror, CEO and owner of the research company Askaria
The field of the automotive world raises a lot of questions and stigmas about the ultra-orthodox sector. In order to break the stigmas and know what the truth is in the data of the ultra-Orthodox car world, Kol Chai and the research company ‘Askaria’ came out, 50-55% of the ultra-Orthodox public own at least one car. Regarding the new vehicles purchased: around 12% bought a new vehicle, and 70% of them drive up to 5 seats.
Another 13% own more than one car. 21% buy relatively new vehicles, which tells about the advertising potential in advertising and marketing the automotive world to the ultra-Orthodox public.
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Uncle Sparrow
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A cluster of updates
Elections are coming soon, not only for the local authorities. Uriel Lin announced after 22 years his retirement from the position of president of the chambers of commerce. Elections for the position of the new president will be held on April 9 for their number. Israela Shtir, owner and president of the Shtir Conferences and Exhibitions group and who currently serves as Lin’s deputy, announced her candidacy for the position. Here is an excerpt from her speech.
In El Al they are already preparing for Passover. The CEO of the Chief Rabbinate, Mr. Yehuda Cohen, and the rabbis of the National Kosher Rabbinate led by Rabbi Eliyahu Iloz, Rabbi of Or Akiva and Commissioner for National Kosher, came on a professional tour of El Al’s facilities, as part of the review of the preparations for Passover. The tour included a visit to the TAM aircraft food factory – which is a subsidiary of Al Al The CEO of the company, Oz Radomsky, introduced the company, which is the largest kosher aviation food factory in the world. We will hear the words of Rabbi Shlomo Danino, rabbi of Yer’a Yishuv and El Al’s halachic advisor.
Artificial intelligence is coming to our shopping cart. After being one of the first to integrate hand scanners into shopping carts, Usher Dat is expanding and upgrading its technological capabilities. The chain announced that it will soon open an “experimental branch” in Tel Aviv that will include cameras that calculate the cost of the purchase with the help of artificial intelligence and thus be able to skip the payment step at the cash register.
to finish – In a special event with the participation of the Gaon Rabbi Avraham Rubin Shalita, rabbis, the management of Carmel Wineries and the employees, the CEO of Carmel Wineries Nadav Arnes appointed the Gaon Av Beit Hadin in the Mahadrin, the Gaon Rabbi Avraham Rubin Shalita as his emissary in setting aside donations and tithes from the wine tanks in the historic center of The winery in memory of Jacob. For a long hour, the Gaon Rabbi Avraham Rubin Shalita checked and set aside donations and tithes according to the law in all the containers in the place.
The main thing is health
This week the graduation ceremony of the medics course was held at MDA. The ceremony was held in the Ahismach neighborhood in Lod in the presence of senior officials of MDA Ayalon and the rescue organization, in the background of the security tensions. Now 20 new drives have been added to the organization after receiving a bag of life-saving equipment, means of communication, uniforms and a life vest. Here is Asher Shlomovitz, chairman of rescue.
A health evening for women over the age of 50. The evening was organized by Maccabi Health Services, which continues to lead initiatives to promote health in the city of Bnei Barak. The participants were exposed to enriching content in various fields of medicine, including essential information focused on preliminary and life-saving tests.
The subject of compulsory tests to prevent serious diseases also occupied ‘Mohehad’ this week. The fund issued a ‘Kol Kora’ under the title ‘And keep yourselves safe’ which was signed by dozens of rabbis, teachers of justice, and halachic judges. In the holy reading, which is signed by dozens of rabbis and religious scholars, led by Rabbi David Cohen, a member of the Council of Torah Elders and Rabbi David Yosef, a member of the Council of Torah Sages, the rabbis emphasize the importance of the most essential periodic examinations for women around the age of 45 and on, as well as an additional examination from the age of 25 onwards as an essential effort to prevent The serious illness and the prevention of disasters and tragic cases are not up to us by prevention and early detection.
We will end up with the well-known shortage of hospital beds – mainly for nursing young people. In the face of the enormous shortage, ‘Ala’ took on the task, and Rabbi Yehuda Marmorstein, founder and CEO of the ‘Ala’ chain, decided to build a new huge rehabilitation center over an area of several dunams. The huge complex, the construction of which has already begun, is located a short drive from all cities The Center The new medical-rehabilitation center of ‘Ala’ will provide a professional, innovative and optimal response to the entire population dealing with disabilities, while emphasizing the right to live with dignity and life skills.
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Health cluster
New month on the shelf
Newfan has launched a new smart speaker series for the home of the global JBL company called: Authentics – with a unique retro design and amazing details stemming from the unique history of the period. The speakers are made of 100% recycled materials with contemporary shapes, materials, colors, textures and finishes inspired by contemporary lifestyle fashion. The result is a look that combines past and future
The Dyson brand of vacuum cleaners continues to innovate and surprise. With ‘Dyson V-15 Submarine’ – a powerful vacuum cleaner with a washing brush for cleaning floors and surfaces. The brush has a 300 milliliter water tank that is enough to clean up to 110 square meters. It also removes tough stains from pavers with clean water every time. And the working time is up to 60 minutes. Here is what Eric Cohen, CEO of B.N.Z.K., the official importer of Dyson in Israel, tells us.
‘Barila’ pasta – a leading brand in the world and also ‘Barila’ sauces, now in fancy kosher of the Agudath Israel Bedz. The news comes after more than two years of work with the goal of making the company’s products suitable for the strict kosher observant crowd. ‘Barila’ has been producing pasta for over 130 years year in Italy, and is the largest company in the world. ‘Barilla’ offers a wide variety of pastas in a variety of shapes suitable for the family meal and special events and, as mentioned, also a variety of pasta sauces – also made in Italy – which are known for their taste and quality.
‘AA Orthopedia’ – experts in customized insoles with CNC and 3D technology. The company offers up to a 3-year warranty on the insoles which are considered the best in the world, which are suitable for all types of shoes, and are approved by the American FDA. For more details, call Kochavit 2915
‘Express Mahadrin’ – Israel’s leading online site for Mahadrin products that surprises every time anew with amazing promotions such as: ‘one plus one’ or ‘buy one, get one’… They promise to arrive at your home today and the person who carries out the collection of your products is the Man guys “Q – which is no less important. So if you don’t feel like leaving the house and getting wet, go to the ‘Express Mehdrin’ website and get everything properly packaged with minimum defects and maximum service.
At DB Motors, anyone can buy a new car on a monthly budget that is personalized. You can choose from a variety of types of vehicles with convenient returns and high level service. Let’s hear what Gabi Abuhzra of D.B. tells us. Motors. DB Motors showroom at 8 Ben Gurion St. Ramat Gan.
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