2024-09-05 15:22:30
” data-script = ” >
Saddened “strong emotion” by this Monday’s announcement, the company wants to end its partnership.
The battle between OM and PSG caused a casualty. Under pressure from Marseille supporters, Pernod Ricard, which was founded in 1932 in Marseille, had to leave its marriage with the Parisian club on Wednesday. On Monday, the world number two in spirits announced that it will become an official partner of PSG to promote some of its 240 brands abroad. He saw it as an opportunity to build on the reputation of the Paris football club, in the top 5 football franchises worldwide, to continue its international development.
“I made this decision for the group and by listening to those who succeeded, including our employees in France, our customers and our shareholders, first and foremost my family, explained the CEO of the group, Alexandre Ricard, on Thursday, said in a press release. For more than 90 years, the history of Ricard has been intertwined with Marseille, where he was born, raised and supported. And this connection is stronger than anything. So the decision that comes from the heart is what I am doing today. adds the businessman, in the world number two in spirits (11.6 billion euros).
Misunderstanding
Pernod Ricard, which has decided to pay several million euros to partner with the capital club until 2028, is discussing with PSG to limit the financial impact of the withdrawal. “There is a gap between what we announced, which involves the promotion of special wine and champagne brands in certain markets abroad, and what we have perceivedexplained the spokesperson for the group. Ricard, a French brand, is not involved in this partnership and even less so in France where such sponsorship is prohibited. “
Competition between the two groups and threats to the image and performance of the group in the progress of the project. Strong reactions appeared on social networks. “Mr. Paul Ricard must be turning in his grave. Who is related to Marseille “An angry Internet user. “No more Ricard. My last bottle…. I will have the idea of exposing my side, and of ruining my dignity with each fast”. wrote another, hate, on X – tele-Twitter. Others have launched a slogan, #BoycottRicard, on the social network. The word even reached Marseille city hall: “I’m not happy”noted Benoît Payan on Wednesday, adding, with irony, that “the Marseillais laugh yellow”.
#pressure #Marseille #Pernod #Ricard #resigned #PSG