2023-12-12 22:59:35
The Spanish clothing brand ended up backing down. Faced with calls for a boycott, Zara withdrew an advertising campaign, accused on social networks of resembling images of victims in the Gaza Strip.
“Some customers felt offended by these images, now deleted, and saw in them something very far from what was intended when they were created,” Zara, the flagship brand of the world number one ready-to-wear brand, said on Tuesday. wear Inditex.
This advertising campaign notably shows a model, standing, carrying on her shoulder a statue the size of an adult wrapped in a white sheet. He poses in front of an art moving box, in the middle of a room where we can see pieces of plaster or sections of destroyed walls. On social media, this campaign was accused by some of resembling images from Gaza.
Calls for boycott
A message published on X, formerly Twitter, notably presents the photo of the model next to a photo of a Gazan mother desperately hugging the body of a child, wrapped in a white shroud. The montage is accompanied by a comment castigating the “ruins and shrouds as decoration”. Numerous calls to boycott the brand subsequently appeared on social networks with the hashtag #BoycottZara.
Zara explains that its advertising campaign was “designed in July and photographed in September”, before the start of the war between Israel and Hamas. It was triggered by a bloody and unprecedented attack perpetrated by the Palestinian Islamist movement on October 7 on Israeli soil from the Gaza Strip.
Still according to the Spanish brand, its campaign “features a series of images of unfinished sculptures in a sculptor’s workshop” and “was created with the sole aim of presenting artisanal clothing in an artistic context.” “Zara regrets this misunderstanding and we reaffirm our deep respect for everyone,” she concludes. At the start of the war, Inditex announced “temporarily” closing the 84 stores of its brands in Israel.
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