Navi Mumbai, January 9, 2026 – Usha International has extended its partnership with Mumbai Indians Women as the Women’s Premier League (WPL) prepares for its 2026 season, demonstrating a continued commitment to bolstering women’s cricket in India. The renewal signifies a deepening relationship between the brand and the accomplished Mumbai Indians franchise.
A Vote of Confidence in the WPL’s growth
The partnership underscores the increasing commercial viability of the Women’s Premier League and the growing confidence of major Indian brands in its long-term potential.
- Usha International will continue as an official partner of Mumbai Indians Women.
- The partnership reflects Usha’s dedication to empowering women through sports.
- The WPL has quickly become a valuable property within indian sport, attracting significant brand interest.
- The 2026 WPL season begins tonight with a match between Mumbai Indians Women and Royal Challengers Bengaluru-a highly anticipated clash.
The agreement strengthens Usha International’s ties with the Mumbai Indians across various teams and formats. This collaboration aligns with Usha’s overarching brand strategy, which prioritizes empowerment, inclusivity, and providing opportunities for women athletes to shine. The WPL, since its launch, has rapidly become a prominent and valuable property in Indian sports, captivating fans and attracting substantial interest from leading consumer brands.
What makes the WPL stand out as a sports investment? The league’s ability to deeply connect with viewers and inspire youth, particularly women, is a key factor. It’s creating platforms for recognition and growth, and the increasing skill and confidence displayed on and off the field are testaments to its rising stature.
“The league continues to inspire youth, especially women, through its deeper connection with the viewers,” said Komal Mehra, Head – Sports Initiatives at Usha International. “This league has played a meaningful role in creating platforms, recognising and strengthening women in sports, and the front-row view of the growing participation, skill, and self-confidence on and off the field is a testament to its rising stature. As a brand, we are grateful to be part of the shift that is inspiring and driving progress in women’s cricket.”
A spokesperson from Mumbai Indians added,”We are pleased to extend our long-standing partnership with Usha International. Together, we remain committed to advancing women’s cricket and look forward to building on this shared vision in the seasons ahead. Usha has been one of our longest-standing partners across teams, and we will continue to champion the growth of women’s cricket.”
A Mature Sponsorship Landscape
The 2026 WPL season commences tonight at DY Patil Stadium in Navi mumbai, with Mumbai Indians women facing off against Royal Challengers Bengaluru. The Mumbai Indians franchise continues to be one of the most commercially appealing teams in the league, backed by a growing portfolio of both national and international sponsors.
This renewal highlights a shift in the WPL’s sponsorship environment, with brands increasingly favoring long-term partnerships over one-time activations. Sustained collaborations are considered crucial for establishing stable and lasting commercial models for women’s cricket as the league expands.
With Usha International reaffirming its support, Mumbai Indians Women are entering the 2026 season with robust off-field backing, signaling a growing belief among major Indian brands in the long-term viability of the Women’s Premier league.
