Vakhtangov Festival of Theater Managers opens in Moscow

The five-day forum is akin to studying at a university

How a state theater can survive under coronavirus restrictions, how to win a presidential or foreign grant and sell tickets if there is no stage of its own – these and other difficult questions will be answered at the Vakhtangov Festival of Theater Managers (VFTM), which opened in Moscow.

The festival takes place online and offline. More than 100 speakers will perform at the Theater. Vakhtangov, GUM, the Skolkovo innovation center and the Strelka institute. Festival participants say the five-day forum is akin to five university courses – such is the reputation of the festival, which was born three years ago. Theater managers will be able to share their own experience here and find like-minded people to implement a variety of projects.

So, at VFTM-2021, the deputy artistic director of the Moscow Art Theater named after M. Chekhova Marina Andreikina will share her experience of the theater’s economic survival before and after the pandemic. Teresa Durova will tell you how to sell tickets to a theater that does not have its own premises. Famous theater director Konstantin Bogomolov will perform in front of the audience.

“The previous year was difficult for everyone, and we tried to support theater managers from all over the country, finding and analyzing successful online cases and specific developments,” says Kirill Krok, head of WFTM-2021. He is very glad that the forum participants will finally be able to meet and chat live.

A special feature of VFTM-2021, according to Kroc, is the new format of laboratories. The project started in March 2021 with the support of the Union of Theater Workers. In two months, 13 theaters from all over Russia, under the guidance of experienced curators, improved their work in six areas, including TikTok.

In addition to discussions and lectures, the festival provides for the presentation of the Vakhtangov Prize in the field of organizing theatrical business. Young managers will present their projects, and three winners will receive 100 thousand rubles each. Among the nominees for the award are Andrei Sokolov, director of the Moscow Region FEST theater, Yegor Mukhin, commercial director of the Perm Academic Theater-Theater, and Anastasia Malevinskaya, deputy artistic director of the Arkhangelsk Youth Theater.



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