Concerned about the future, users look for items and experiences that provide value, but value goes beyond price, as it also covers brand reliability, other user feedback, product popularity, services, and sustainable options.
In this critical and unstable moment, both consumers and business owners are looking for new strategies to prepare for the unknown and, in turn, gain user trust. Brands must avoid “cut inflation” and other cost strategies that compromise their value proposition. When we talk about health, we are in a great moment for prevention and without a doubt, not being considered among the “savings” of users.
Americans’ anxiety about finances persists, despite knowing that
The worst of inflation in your country is over. Globally, people’s searches
reflect demand for discounts, with “buy 1 get 1” and “customer programs
constants”, as an example of behaviors that are gaining ground throughout the world.
world. That means, that generating loyalty in slower periods is important for companies.
brands that seek to resurface in the minds of customers, when they are ready
to spend again.
In the US, search interest for “daily deals” increased 30%, vs. years
previous ones, while that of “frequent customers” grew 40% in interest. These
Offers and rewards programs provide customers who cannot afford to
splurge, a way to keep buying your favorite products.
A company’s online presence is not just a good way for customers to
find it, it’s also a great way to keep interacting with
existing customers. Today, tools like Business Profile allow business owners
business respond to reviews, add updated photos, share special offers and
more, all as often as they choose.
Today, YouTube can be a great way for customers to get
a preview of an experience, before committing to a marketing decision
purchase, since we know that people have less time to read, so
having a video that answers your questions can be very powerful and compelling.
Currently, 87% of Internet users agree that YouTube creators
They provide recommendations, which you can trust.
YouTube is also in a unique position to drive customers to explore more,
about your product and then guide them to your website, to participate. Now, the advertisers
have the ability to generate key actions, on their websites, using strategies
Specific creative ways to measure results.
When people rethink their budgets, they are also reassessing the
marks. Trusted reviews and affordable, sustainable deals can help
build loyalty and gain brand consideration among those with the potential to
change.
So it is very important to be in constant communication with patients, generating
adequate content by channels of interest or relevant such as YouTube and thus keep us
always on your mind, no matter if we are in a recession or not. Health will always be
need that we must attend to first hand, so as a ramoud professional
who seeks to be in constant communication with his patients, you must keep up to date
vanguard, in all professional aspects.