It’s all true: now the Nutella will have his vegan version. Green references, from the cap to the label, to underline the name of the new branded product Ferrerowhich will be, therefore, ‘Plant-Based’. To the typical ingredients of the best-selling spread in the world (sugar, palm oil, cocoa, hazelnuts, milk, soy lecithin and vanillin) are added the ceci and it rice syrupwhile skimmed milk powder obviously disappears.
It will be called, therefore, Nutella Plant-Based and has been certified by the Vegetarian Society as ‘Vegan Approved’. A product that winks to those who follow a vegan dietbut also for those who are lactose intolerant. Eighteen months after the design of the new production line, which began in January 2023, the first industrial productions have arrived and from September, instead, the new version of Nutella will appear in supermarkets. The format will be the 350 g one, as reported Republicwill cost 4.49 euros. The new Ferrero product will be distributed in Italy, France and Belgium. From 2025, however, it will arrive in other European markets.
The first rumors about the ‘green’ line (from the color of the can) had already appeared in December 2023. In May, however, the words of George SantambrogioCEO of the group Veggiewho enthusiastically commented on the news of the new product: “It cannot be said that Ferrero is not up to date: in a market where the demand for plant-based products is increasingly high, a giant like Nutella will certainly create a lot of competition, also pushing other companies to focus on the sector and perfect their products”. Now, however, Plant-Based Nutella is getting closer and already some lucky shops had the hazelnut spread available. And web users did not miss the opportunity to spread the new ‘Vegan Approved’ product to the worldsharing some videos on TikTok, which soon went viral.
“Thanks to the spirit of innovation and entrepreneurship that has always characterized Ferrero, Nutella will have the opportunity to write a new page in its history – he said, instead, Stefano Lelli MomRegion Marketing Manager Nutella Italia -. A few months after the launch of Nutella Ice Cream, today we are also launching the version on the market Nutella Plant-Based, made with plant-based ingredients which, as an alternative to milk, integrates chickpeas and rice syruptwo ingredients with a delicate and balanced flavour, which have helped to guarantee the unmistakable taste and typical creaminess of Nutella”.
@simonetiktok75 #nutellavegan #nutella #plantbased ♬ original sound – SimonTikTok