2024-04-20 16:47:36
A new chapter for Veja?
French brand Veja launches “The Aegean Project” with the aim of manufacturing sneakers locally in Europe. Since its founding in 2005, Veja has manufactured its shoes in Brazil, built a sustainable supply chain in South America and tried to keep transport routes as short as possible. The brand uses organic and agroecological cotton from Brazil and Peru to make linen and shoelaces. The shoe sole is made of natural rubber from the Amazon rainforest. Nevertheless: not exactly optimal when it comes to the CO2 emissions when transporting the shoes, which Veja breaks down in great detail on its website. Now it is time to develop an equally responsible second supply chain. Sneakers for the EU market will in future be manufactured in Portugal.
Portugal, particularly the region around Porto, is known for its leather goods expertise. Many shoe brands manufacture there. Veja started producing a sneaker in Portugal last year. Production is overseen from Brazil and is intended to complement manufacturing there. Data is now to be collected to calculate the CO2 footprint of the sneakers produced – in Portugal and Brazil.
More than just a shoe?
Veja has already produced more than 80,000 pairs of model V-90 shoes in three different color styles in Portugal. The V-90 is made from leather tanned in Portugal and contains fewer dyes. The suede comes from the EU and was tanned in Italy – with reasonable water consumption and the exclusion of dangerous materials. With social projects, the brand underlines its guidelines regarding economic justice and the use of ecological materials in production. The brand also strives for transparency in production and working conditions.
What else do you need to know about Veja?
Friends Sébastien Kopp and François-Ghislain Morillion founded the brand in 2005. Before launching, they looked into raw material prices and delved into the sneaker manufacturing process. The name also came about on this long journey: Veja means “Look!” in Portuguese. The independent brand from France wants to make it clear how the sneakers are produced.
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