(ANSA) – ROME, AUGUST 30 – About 63,000 Japanese visited the Villaggio Italia in Tokyo and almost 25,000 went aboard the Amerigo Vespucci. This is the balance of the Japanese leg of the world tour of the Navy training ship outlined today by Luca Andreoli, CEO of Difesa Servizi, the in-house company of the Ministry of Defense that creates and supports all phases of the initiative. “We are satisfied with the institutional, economic, scientific and social relations that have been consolidated as well as the great and general feeling of appreciation that has been directed towards the initiative – he explained -: 40 events scheduled, all strictly sold out and all unanimously appreciated, by operators in the sector as well as by the general public”. The initiative was also widely followed on social media, where the published content on the six channels dedicated to the Vespucci Tour (Facebook, Instagram, Tik Tok, LinkedIn, X and Youtube) obtained over 65 million views with 8.5 million interactions, while over 40 thousand contributions were generated worldwide by web users: the word most cited by Italian users was “pride”, while Japanese users cited “bravo”. Great attention was also paid by the Japanese media, including all the main television networks that followed the presence of the Vespucci and the Villaggio Italia in Tokyo. Forty events and 90 hours of shows animated the schedule of the Villaggio Italia in Tokyo, recording a sell-out: from the wine tasting sessions and show cooking to the musical performances of the Banda della Marina Militare, the concert curated by the Italian Opera Academy of Maestro Muti created as part of the activities supported by the Ministry of Tourism and ENIT, the concert of the Accademia Teatro alla Scala and the artist Serena Autieri. Among the excellences on display at the Village is “The Scrovegni Chapel. A contemporary story”, a multimedia film experience conceived and created by Magister Art in collaboration with the Department of Culture of the Municipality of Padua. They also received a lot of interest in Japan for the bronze work “The David” created by the artist Jago for the world tour of the Vespucci, for the great Italian cinema in collaboration with the Venice Biennale International Film Festival, the “Italia Geniale” exhibition dedicated to the history of Italian design, organized by the Ministry of Business and Made in Italy and curated by the ADI Design Museum and, finally, for the exhibition of the Olympic Torches created with the support of CONI. Significant appreciation was also shown for the wines brought to Japan by the Piedmont Region together with the Consortium Piedmont Land of Wine in collaboration with ICE and Vinitaly, on the occasion of the tenth anniversary of the UNESCO recognition of Langhe-Roero and Monferrato. (ANSA).
2024-09-01 13:52:25