A Viagra-like medicine in the form of breath mints. This is what the American company Hims & Hers will be offering in a few days, according to information from France info. By creating this new drug, the subscription telemedicine site seeks to overcome the stigma of this type of product used to fight erectile dysfunction.
The drug will thus be packaged in the form of a white, rectangular box that looks like a traditional candy box. What goes more unnoticed than by removing the famous tablet from a shelf or by taking out of your pocket the “small orange tubes” which are supplied by pharmacies in the United States, point out our colleagues.
Thirty dollars a month
However, it is not just a box of candy. For example, it cannot be opened by children due to a security system. The bottle also received the letters RX, which clearly identifies it as a drug. Marketed by the end of February, the box should return to 30 dollars per month. Different dosages and ingredients will be offered according to individual needs. Not all molecules are Sildenafil Citrate, popularly known as Viagra.
The market for Viagra is colossal. It would reach 2.3 billion dollars in 2021 according to figures from the Grand View Research Institute, which expects market growth of 8% per year until 2030. According to the World Health Organization (WHO), 15% of men are affected by erectile dysfunction each year.