Victoria’s Secret returns with Kate Moss, Carla Bruni and Ashley Graham

2024-10-16 13:36:00

Victoria’s Secret rarely had wings anymore. For the American lingerie brand’s show on Tuesday, Gigi Hadid wore pink feathers, Joan Smalls wore black and silver dresses and Tyla wore white wings, a silver bra and panties with garter belt.

Meanwhile, veteran models like Kate Moss, who first walked for Victoria’s Secret at the Brooklyn Navy Yard, and Behati Prinsloo wore black robes with feather or mirrored metal wings. Meanwhile, Ashley Graham, famous in the US for her curves, wore a floral wire construction over her shoulders. Alex Consani, the first trans model at a fashion show by the lingerie manufacturer, showed up with soft angel wings and blonde hair.

“We will offer exactly what our customers want: glamour, runway shows, fashion, wings and entertainment, seen from a powerful and modern perspective,” Victoria’s Secret made a mix in the weeks leading up to the first show, after six years of abstinence from the promised runways by diversity and tradition.

Kate Moss on the catwalk of the Victoria’s Secret fashion showAfp

With a “modern perspective,” the Ohio-based company alluded to the scandal surrounding former marketing chief Ed Razek in 2018. A so-called curvy model, as Graham, the businessman and inventor of the Victoria’s Secret Runway Show in an interview with “Vogue”, there was no more place on the catwalk of the lingerie manufacturer than a transgender model. “After all, we are selling a fantasy,” the 67-year-old said.

Model Ashley Graham like an angel at Victoria’s SecretAfp

After the decline in sales and the protests of #MeToo and the body positivity movement, Razek said goodbye to the executive suite a few months later, giving way to wings, influencers and advertising faces such as the lesbian footballer Megan Rapinoe, the Sudanese Adut Akech Bior and Valentina Sampaio, along with Consani, became the first transgender woman at a Victoria’s Secret show in New York on Tuesday.

Early viewership numbers indicate that the concept of diversity, wings and entertainment with Cher, Tyla and Lisa has worked. Up to three million followers are said to have followed the lingerie maker’s show live on YouTube and Tiktok alone.