2024-05-27 16:41:58
The title of world hockey champions received on Sunday can have a constructive affect on the advertising and marketing worth of particular person gamers, however primarily on the potential of the Czech hockey model. Advertising specialists agreed that the promoting worth of these gamers who weren’t well-known faces earlier than the championship and shone on the championship, for instance goalkeeper Lukáš Dostál, elevated a number of occasions.
Promoting earnings of Czech hockey gamers might be within the tens of millions of crowns after the championship. Thus far, David Pastrňák had extra important particular person promoting contracts, now demand from the business sector might be anticipated for different personalities of the profitable crew.
“The advertising and marketing worth of particular person gamers has elevated manifold, particularly for many who weren’t among the many fundamental faces of Czech hockey earlier than the match and shone on the World Cup. If I had to decide on one title, it might undoubtedly be goalkeeper Lukáš Dostál,” mentioned Vladan Crha, director of the Ami Digital company .
In accordance with Crha, after the success on the championship, the advertising and marketing potential of the Czech hockey crew and the Czech hockey as an entire significantly strengthened. It isn’t solely in regards to the victory of the nationwide crew on the championship, but additionally in regards to the profitable group of the match, its file attendance and the environment created by the followers that accompanied the championship.
“It isn’t with out curiosity that proper after this World Cup there have been discussions about why neither the Czech Republic nor Switzerland have been invited to the NHL 4 Nations Face-Off match, which might be performed in February subsequent yr within the USA and Canada,” he added.
With the success of the Czech Republic, the worth of gamers on the hockey market additionally elevated. “The WC is being watched by NHL crew scouts, it’s possible that some gamers working abroad will a minimum of check out within the NHL, or presumably give them a second probability within the NHL (Ondřej Kaše). Nothing main will occur to gamers with a sound contract within the NHL, Martin Nečas, who’s presently and not using a contract, his performances have definitely attracted the eye of the administration not solely of his Carolinas. After all, the credit score of the Czech gamers can even enhance in related European competitions, for instance in Switzerland or Scandinavia,” mentioned one of many members of the manufacturing crew, which has already introduced NHL matches to Prague a number of occasions.
Nonetheless, in keeping with specialists, the present potential must be systematically developed, each on the a part of the gamers and, above all, the hockey affiliation. Enthusiasm after profitable the ultimate steadily subsides, the gamers depart for his or her league competitions. and except advertising and marketing use is conceptually and long-term labored on, a major a part of this chance could also be wasted, they agreed.