Video games move to the cloud

Video games have had a market boom in 2020 also due to the fact that the various lockdowns have pushed people to turn to home entertainment. There is talk of an industry that, according to market research firm IDC, is worth something like 180 billion dollars. Now that the reopening has resulted in a smaller presence of people in the home, not only Microsoft, but also Google and Amazon are betting on a future that, for video games, will be destined to free itself from domestic platforms by moving to subscription services and software that will become more and more central in the articulation of the proposals. In this sense, Xbox Cloud Gaming allows players to stream games instead of having to install them on one device and will involve all Xbox Series X and Xbox Series S as well as older Xbox One machines. Xbox Game Pass is a subscription service that offers players l” access to a library of over 100 titles for around $ 15 a month.

Cloud gaming requires games to be hosted on remote servers and streamed to users on the web who can thus access them via subscription. The mechanism also offers the advantage of attracting players into the Microsoft ecosystem, through different devices, so as to be able to fully involve them. A service that, after being made compatible with mobile devices and computers, now aims at the console market and then also extends directly to televisions through the development of partnerships with individual producers.

Also Sony is betting on services through its subscription offer Playstation plus which guarantees playersi access to online multiplayer and a selection of free games that is renewed every month. Sony is focusing primarily on its most successful games with the aim of attracting consumers to the PlayStation platforms. A strategy, that of exclusive contents, which involves Microsoft itself after the acquisition, last year, of Bethesda, a hugely successful video game publisher, worth $ 7.5 billion.

A sector, that of video games, which is also experiencing enormous expansion in China where gaming consoles such as those developed by Sony, Microsoft and Nintendo have been banned for 14 years. But the ban was finally lifted in 2014. Over this long period there has always been a sort of gray market where consoles have been sold but have remained a marginal phenomenon. Big Chinese game developers like Tencent and NetEase have mostly worked on PC and mobile projects. But, now, Chinese tech giants, along with a new generation of game developers, are working to leverage the growth of consoles, as well as in China also abroad. A market, that of consoles, which it is worth 30% of the revenues of the entire gaming sector but which in China is still at 1%.


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