Visitors to online stores browse products more often than they buy

Online shopping is often not shopping in the strict sense of the word, a study by the ecoomerceDB portal showed. In 33 out of 57 countries studied by experts, the share of visits to online stores that ended in the purchase of any goods ranges from 1% to 2%. In ten countries, including Russia, it is even lower. In contrast, the highest rates are in the Netherlands (3%), the UK (2.9%) and Switzerland (2.6%). In the vast majority of cases, Internet users are limited only to viewing goods on online storefronts.

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