2023-07-03 15:22:43
Weasel Kombucha present your business model to Alhambra Venture 2023. The company, which was born as a startup just a month before the declaration of the State of Alarm caused by the Covid-19 health crisis, was one of the 35 finalists, out of a total of 150 startups, in the last edition of Alhambra Venture.
Currently, Víver Kombucha is in a growth phase, the so-called growth stage, with a consolidated business model and a consolidated distribution network. Positioned as the kombucha drink that has achieved the most market share in the last 12 months, this company from Granada comes to Alhambra Venture, both to meet with its current investors and to nurture new relationships.
Raúl de Frutos, co-founder of Víver Kombucha, stresses that Alhambra Venture was a real boost to their business model, “not only by reaffirming that our proposal is good, but also by opening their sights to a possibility of financing.”
De Frutos adds that starting with a lean startup model has meant for the brand “the possibility of implementing a flexible business model, capable of adapting to both market fluctuations and the tastes of an increasingly demanding and demanding consumer. of real and healthy products”.
For this reason, Víver Kombucha was awarded an award, both by the Association of Young Entrepreneurs of Granada, in the Entrepreneurial Initiative category, and by the Association of Young Entrepreneurs of Andalusia (AJE) in 2022.
Likewise, thanks to its participation in the 2022 Alhambra Venture, the company closed an investment round of close to one million euros with members of the Harvard Club of Spain and the venture capital fund Sherry Ventures. This economic impulse was oriented towards the expansion and innovation of the Víver Kombucha production plant in Atarfe to consolidate its growth at a national level and enter the international market to become “European benchmarks for healthy drinks”.
Víver Kombucha is today a profitable company, with constant growth, thanks to good economic management and the efficiency of its production processes. Present in more than 4,000 points of sale throughout the national territory, as well as in Spanish airports through the network of stores of the British chain WHSmith, the firm from Granada is preparing to make the leap to the rest of the European market after testing countries like France and Portugal.
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