Victoria’s Secret Fashion Show Returns in 2025, Prioritizing Diversity and Digital Engagement
The iconic Victoria’s Secret Fashion Show is set to return after a six-year hiatus, reimagined for a new era and scheduled to take place on October 15, 2025, at the Brooklyn Navy Yard. This revival isn’t simply a nostalgic comeback; it’s a deliberate effort to redefine the brand’s image, embracing diversity, sustainability, and a fully integrated digital experience.
A New Vision for the Catwalk
For the first time, the Victoria’s Secret Fashion Show will be broadcast across both traditional and digital platforms. Viewers can tune in live on Prime Video and Amazon Live starting at 7:00 pm Eastern Time. Simultaneously, the official Victoria’s Secret channels on YouTube, Instagram, and TikTok will extend the experience to a global audience. A “Pink Carpet” pre-show, hosted by Law Roach and Zanna Roberts Rassi, will kick off the festivities at 6:30 pm Eastern Time.
Breaking with Tradition: A More Inclusive Runway
The brand has pledged a departure from the historical stereotypes that once defined its image. This commitment is reflected in the diverse roster of models confirmed for the show. Veterans like Adriana Lima, Gigi Hadid, Candice Swanepoel, and Alessandra Ambrosio will share the runway with rising stars including Ashley Graham, Paloma Elzer, Yumi Nu, and Angel Reese – marking the first time a professional athlete will walk in the Victoria’s Secret Fashion Show.
“The message is clear,” stated a company release, “sensuality is not limited to a silhouette, but is expressed through authenticity.” The return of the iconic angel wings has also been announced, but with a modern twist: they will be crafted from sustainable materials.
Fashion, Music, and a Latin Flair
The 2025 show will feature seven distinct collections inspired by a fusion of celestial and urban aesthetics. Expect to see a blend of glamour and environmental consciousness, with designs incorporating transparencies, crystal corsets, metallic fabrics, and recycled materials.
Adding to the spectacle, the musical lineup includes a performance by Karol G, the acclaimed Colombian artist known as “La Bichota.” Her appearance, featuring selections from her latest album ‘Tropicoqueta,’ represents a significant moment for Latin representation in the traditionally English-dominated world of high fashion and entertainment. According to one analyst, “Karol G’s participation signals a cultural expansion within the industry, acknowledging the global reach and influence of Latin music.”
The musical lineup is further bolstered by performances from hip-hop legend Missy Elliott, K-pop sensation TWICE, and rising pop star Madison Beer.
A Seamless Digital Shopping Experience
Beyond the runway, the Victoria’s Secret Fashion Show 2025 will offer a unique shopping experience. Viewers watching on Amazon Live will be able to purchase garments directly from the show in real-time, with over 4,000 styles available from the Victoria’s Secret and PINK lines. This integration of fashion and e-commerce reflects the brand’s effort to connect with a new generation of consumers accustomed to instant gratification and community-driven experiences.
Reinvention, Not Revival
The return of the Victoria’s Secret Fashion Show is not about simply recreating past glory. Instead, the brand aims to transform its legacy, blending nostalgia with contemporary values of inclusion, technology, and creative freedom. This new chapter seeks to dismantle outdated beauty standards and celebrate confidence in a constantly evolving world. The show promises to be more than just a parade; it’s a declaration of reinvention.
