Today, according to the news, Microsoft is planning to place ads in Xbox free games, and this change is expected to go live in the third quarter of this year.
According to the news, these advertisements will appear in the game in the form of billboards and posters on the street, which will not affect the player’s game experience, but some players still worry that this will destroy the immersion of the game.
However, judging from the current information, Microsoft itself does not profit from advertising, and the revenue from these advertising will be shared by advertising companies and game developers, thereby providing new revenue channels for free games.
In fact, it is not uncommon to advertise in games.
In SE’s war survival game “Survivor”, the official planted a large number of “World of Tanks” advertisements on the city’s posters and billboards, and EA has also placed “Ultimate Fighting Championship 4” on the arena floor, as well as replays. Place ads at the beginning.
It is reported that Microsoft is still looking for reliable advertising partners, and said it will not allow advertisers to collect data to generate “customized” ads for players.
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