MEET – The CEO believes that his group is capable of anticipating all revolutions, including that of the metaverse.
Undisputed world leader in music, the major Universal Music Group (UMG) has left the bosom of the Vivendi group. She has been surfing for years on the tremendous growth of audio streaming platforms. But the question is whether UMG is capable of managing the many changes to come, such as the emergence of a new generation of artists born with digital or the future revolution of the metaverse.
Read alsoInside Universal Music’s secret archives
With the digitization of the sector, many artists are claiming independent status. “But in such a complex world, it is very difficult for an independent artist to coordinate everything: the production, distribution and exhibition of their works within streaming platforms, the management of social networks, physical and digital marketing, exploitation of the catalogue… This is why artists choose to work with Universal Music. Our success comes from the fact that we have specialized teams in all areas who are proactive…
This article is for subscribers only. You have 80% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
Already subscribed? Login