2023-12-13 11:03:53
Action Against Hunger launches its new campaign We hack hungerwhere it counts How you apply technological innovation in your social action projects In our country. The campaign uses the metaphor of a computer virus to illustrate the invisibility of hunger, similar to how a virus reveals problems in a system. In this way, it raises the question: Can technology act as an antivirus against food insecurity in our country?
“With our Social Action programs we support people at risk of social exclusion in Spain who are looking for employment or who want to start a new business, and we do so by betting on innovation and digitalization, a job of increasingly greater magnitude thanks to Next Generation funds”declares the deputy director of Social Action in Spain of Action Against Hunger, Sonia González.
The new 360º Action Against Hunger campaign, developed by Prodigioso Volcán, has been articulated thanks to the European Next Generation funds, designed to invest in digitalization projects and processes. These funds are channeled through the Digital Transformation area of the organization, within the framework of the project “Digital transformation as an opportunity to improve people’s lives“, evidencing the importance of digital transformation as a driver and tool of change in the organization in Spain.
The work of Action Against Hunger in Spain that the campaign is about
The organization is working in three areas with different projects aimed at combating food insecurity in Spain, on which this campaign focuses:
We work for improve job opportunities and promote innovation through digital transformation through an early warning system – an innovative diagnostic line with which we anticipate situations of food insecurity in Spain, through research and the design of predictive models based on variables such as consumption and the socioeconomic reality of families.
Additionally, we implement solidarity aid cards aimed at unemployed people who participate in employment and entrepreneurship programs. These cards seek to improve access to basic products and promote healthy and sustainable shopping and eating habits.
We work to enhance participation in our employment and entrepreneurship programs through a virtual campus and the evaluation of the digital skills of the beneficiaries for their better job placement.
We fight against the digital divide in Spain through training in digital skills and entrepreneurship in our employment programs. The digital divide continues to be a challenge that limits employment opportunities, especially for women. Only 6% of women feel safe online and 14% share digital devices, compared to 2% of men.
Action Against Hunger, in a commitment to omnichannel, launches this campaign that will be developed both in digital channels and in outdoor advertising media and a media campaign, using an innovative approach that seeks to disseminate how digitalization and innovation impacts its work. with people in vulnerable situations in Spain.
Press contact: Isabel Sanz 600 68 43 61
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