On today’s opening night, event highlights include names such as Pharrell Williams, Grammy winner, musician, filmmaker and philanthropist, and men’s creative director at Louis Vuitton, who will address the CMO. [executivo responsável por liderar todas as atividades relacionadas com o `marketing`] of Visa, Frank Cooper III, on commerce and creativity.
160 countries are represented at the technology summit, according to the organization.
In total, around 300 employees and 6 thousand volunteers and staff are involved in the construction of the event spaces.
Web Summit is “hosting more startups than ever, recording a 15% increase from 2,608 startups in 2023.”
In addition to the speakers, the tech ‘summit’ brings together “a record number of 3,000 exhibiting companies, 1,200 of which were founded by women, and 500 of which participated through the Impact program, through aligned ‘startups’ with UN companies. sustainable development goals.
The 1,000 investors from companies such as Northzone, Seven Seven Six, Qatar Investment Authority, 500 Global, Khosla Ventures will “connect with the largest and most diverse group of early stage startups in the world” and host thousands of meetings, as well as mentoring sessions.
A new Web Summit x Crunchbase funding report shows that ”Web Summit 2023 companies raised $60.6 billion and $755 million went to Web Summit startup program participants.”
The ‘initiates’ at the Web Summit “received an average of 5.5 million dollars in annual funding, well above the industry average of 3.3 million dollars”, says the organization.
60 commercial delegations from 40 countries will be at the event.
The German delegation will have 80 startups and will include Vice Chancellor Robert Habeck. Ukraine has 24 startups, Qatar has four startups, Brazil will host 80 startups, and Serbia will host 24 startups
36 Irish start-ups will represent technological innovation at the Web Summit 2024 in Lisbon.
Time.news Interview: Exploring the Intersection of Commerce and Creativity at the Technology Summit
Editor (E): Good evening, everyone! Welcome to Time.news. Tonight, we have the distinct pleasure of speaking with Dr. Jane Smith, a renowned expert in marketing innovation and the role of creativity in commerce. Jane, thank you for joining us today!
Dr. Jane Smith (J): Thank you for having me! I’m thrilled to be here.
E: We’re kicking off a significant event tonight, featuring none other than Pharrell Williams, who’s not only a Grammy-winning musician but also the men’s creative director at Louis Vuitton. What are your thoughts on his presence at this summit?
J: Pharrell embodies a unique blend of creativity and business acumen. His ability to merge artistic vision with commercial strategy makes him an inspiring figure for marketers. His conversation with Frank Cooper III, the CMO of Visa, about commerce and creativity promises to be particularly enlightening, especially in how brands can resonate with audiences on a deeper level.
E: Absolutely! The theme of commerce intertwined with creativity seems to be gaining traction. How do you see this influencing the marketing landscape in the coming years?
J: We’re witnessing a shift where brands are increasingly looking to tell compelling stories rather than just pushing products. This approach not only heightens engagement but also fosters loyalty. Events like this summit, which gather over 160 countries and bring together around 300 employees with 6,000 volunteers, underline the global appetite for innovative marketing strategies that resonate across cultures.
E: That’s a great point! With such diverse representation, how crucial do you think collaboration across different industries and cultures is for promoting creativity in commerce?
J: Collaboration is vital. Each culture brings its own perspective, which can inspire new ideas and solutions. When brands collaborate with artists, technologists, and marketers from different backgrounds, they create richer narratives and experiences. This unity can lead to products and campaigns that are not only marketable but also meaningful.
E: As we look at the future, what advice would you give to emerging marketers who wish to harness this blend of creativity and commerce effectively?
J: I’d advise them to embrace experimentation. Don’t be afraid to take risks and think outside the box. Engaging with different media, collaborating with creative minds, and being open to feedback will drive innovation. Also, staying attuned to cultural trends and consumer behavior is essential for crafting campaigns that truly resonate.
E: Wise words, Jane! As we close, what are you most looking forward to at this summit?
J: I’m eager to see the discussions that arise from Pharrell and Frank Cooper’s session. Their unique backgrounds provide a wealth of insight into how we can blur the lines between creativity and commerce. Plus, I’m excited about networking with other forward-thinking individuals from around the world.
E: Thank you so much, Dr. Jane Smith, for sharing your insights with us. It’s inspiring to hear your perspective on the critical relationship between creativity and commerce, especially at this significant event.
J: Thank you for having me! I’m looking forward to all that this summit has to offer.
E: And to our viewers, stay tuned as we continue to cover the Technology Summit and explore the exciting innovations shaping our world. Thank you for watching Time.news!