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When thinking about memories and food, French writer Marcel Proust’s novel In Search of Lost Time comes to mind. This writer died a century ago on November 18, 1922.

In the first chapter, Swan’s Way, the protagonist is told that after drinking tea dipped in a madeleine (a sponge cake), his childhood memories are immediately triggered.

Since then, we’ve all had a similar experience known as the Proustian moment or Madeleine de Proust.

“These memories are associated with food. They are formed without any conscious input,” Susan Cross Whitbourne, professor of psychology at the University of Massachusetts Amherst, told the BBC.


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