What can be learned from the cycle underwear campaign that upset TV viewers

In recent days, a new campaign by the Australian brand Modibody has been launched, offering underwear for blood absorption during the menstrual cycle of women. The campaign, created by women, broke a taboo that has accompanied the advertising industry since its inception, when instead of presenting menstrual time as one in which women smile happily and are dressed in white, and blood is simulated by blue fluid, it is presented as it really is: sometimes painful, not always aesthetic and occurring in their body Of all women – fat and thin, young and old.