2023-06-22 11:46:03
Your LinkedIn profile says a lot about you, from how experienced you are to how passionate you are about the industry. It is your online business card when you are looking for a job or, in some cases, you are not even looking for a job, but are looking for you for your experience and knowledge.
LinkedIn is so popular with recruiters and HR professionals that according to Forbes, 95% are online looking for candidates. But with so many tips on how to stand out, it’s not always clear which is the right approach.
That’s why it’s essential to know what exactly recruiters are looking for in a LinkedIn profile. We see it below.
draw attention
Recruiting and human resources departments are sent a large amount of resumes. This means that your time and attention are limited. So it’s all about making your LinkedIn profile stand out.
Ask a friend to take the “scan test” and provide you with the key information that is obvious about you. It’s probably things like your headline, titles, the keywords in your abstract, and the number of times you’ve been endorsed.
To get noticed on the social network, make sure your bio is snappy, accurate, and formatted for quick and easy scanning. Most importantly, it saves recruiters valuable time by identifying your value proposition instantly.
Attract your target audience
You should consider the impact your LinkedIn profile will have on your target audience. Will it attract, will it intrigue? Communicate your value proposition?
Consider the information recruiters want and need to see before making an informed decision to recommend you. Speak their language and be friendly, consistent and clear with your format.
Make their job easier by making sure your profile is foolproof to read, understand, and scan. Identify what they’re looking for and deliver it to them with beautiful, eye-catching headers and distinctive bullet points.
Show your professional side
A recent study revealed that 95% of recruiters and business owners they believe that a LinkedIn profile acts as a business card nowadays. Therefore, it is essential that you make the most of the visual power of your LinkedIn profile and reflect yourself in the best and most professional light possible.
Don’t forget to take advantage of your custom background image as well. Do you have a blog? Why not enter the URL and a call to action? Have you spoken at a conference? Upload a photo of yourself center stage for the instant “this is me” effect. Choose the best photo/image that truly reflects who you are in your career, the one that portrays your most confident and capable self.
Also, be sure to reach out and ask your peers or colleagues for recommendations. These look great on your profile and show a recruiter that you are credible.
show your achievements
LinkedIn is not a place to be shy. And now that the powerful social platform allows you to showcase your work and add rich visual media to your profile, it’s time to start taking advantage of it.
You can, for example, add text or video to your resume and individual work sections and education section (this is a great way to show examples of work you’ve completed based on your career).
On your profile, there is an “honors and awards” section where you can add any awards. You can add “Projects”, “Posts” and take skill tests to show the level of your knowledge. You can also use the “Featured Items” section to show something you’re really proud of, like a video of you speaking at a conference.
Connect and participate
A quick look at your LinkedIn profile can give recruiters a real idea of how serious you are about the industry. For example, they can check your connections, the influencers you’ve chosen to follow, and the groups you’ve joined. If you’re looking to show passion (and you should), make sure you’re following and engaging with the right people.
Create a list of your favorite thought leaders and the most inspiring people in your industry, then try to follow, interact and connect with them. Do you want to stand out? Contribute your thoughts, opinions, and content to relevant groups to be seen by those who matter (including recruiters).
be honest and accurate
Just because you need to engage and excite your readers doesn’t mean you need to mislead them about your accomplishments, titles, or duties. An honest profile is imperative to build trust with recruiters; that confidence will go a long way when it comes to getting a recommendation for a particular job.
Maintain accuracy too. Recruiters want to get the feeling that you are capable of doing the job before you show up for an interview. If your profile is riddled with typos, inconsistencies, and bad grammar, you run the risk of the reader losing faith in your ability and professionalism.
More information
#digital #recruiters #LinkedIn #profile