2023-10-02 03:54:53
The reasons behind the rise of entrepreneurship are intertwined with the lack of satisfying job opportunities and the passion of some to “be their own bosses” and provide different services and products. But what do the Riobambeños do?
Fairs are the perfect opportunity for startups to gain visibility
The reasons behind the rise of entrepreneurship are intertwined with the lack of satisfying job opportunities and the passion of some to “be their own bosses” and provide different services and products.
Undertake
After an untimely dismissal, Marta Calles, an entrepreneur from Rio Bamboo, had to find a way to get ahead. Losing his job made him consider the idea of returning to an old family recipe. They found in the leche de tigre liqueurs, mortiño wine and claudia liqueur, an opportunity to generate income and create their own brand and business.
The liquor market offers entrepreneurs an option to channel their creativity and experiment with different ingredients and techniques. Calles mentions that this market is large and well received in the city. However, the competition is strong and they have to find a way to differentiate themselves in flavors and quality.
On the other hand, growing awareness about the importance of healthy eating has boosted the supply and demand of organic products. Entrepreneurs, like Verónica Ruiz, are often drawn to the possibility of helping people with their health and well-being. “We want to reduce the environmental impact and provide natural services and products,” said the enthusiastic Riobambeño.
Furthermore, he pointed out that, although the process of entrepreneurship is difficult, the idea of contributing to the world and to one’s personal fulfillment is rewarding.
Another market that some cosmetologists and chemical engineers are entering is the cosmetics industry. Skin and skin care problems have millions of consumers, and, like Alicia Molina, these professionals seek to create alternatives that highlight beauty and improve the confidence of their users.
Overall, several citizens showed their interest in starting businesses related to restaurants, crafts, and technological services. The desire to find their passion and escape unfulfilling jobs leads many people to seek entrepreneurial opportunities that allow them to enter the business world.
Read also: Can you make a living from art?
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