2023-09-21 02:00:11
Surprisingly, on September 21, 2022, the demand for yellow flowers in Guatemala increased. Situation that some producers took into account and investigated to address the search for these stems this year.
According to Lizzy Montero, a member of the Flowers and Ornamental Plants Commission of the Guatemalan Association of Exporters (Agexport), since the demand for this color of flowers increased in 2022, in 2023 they planted a little more as a pilot test and They have already sold all the copies, for export and local distribution.
Regarding the price, Montero indicated that in this pilot test they did not increase the price, but that they will evaluate this part in the coming years.
In a survey carried out among local resellers, it was found that the prices of yellow flowers, among the most popular and of the best quality, range from:
The dozen roses between Q150 to Q300, depending on the composition, if it is in a bouquet or floral arrangement. The dozen sunflowers between Q80 to Q150, also depending on the composition.
Montero is also marketing and sales manager for Sunfresh Frams, the largest flower farm in Central America, which exports to El Salvador, Costa Rica, the United States (USA), Canada and Japan. “In El Salvador they asked for all yellow tones,” he commented in the context of this note.
This trend of giving yellow flowers is taking root in Latin America, however, the interviewee shared that this coincides with the beginning of the season. fall or autumn in the United States, where yellow and orange tones are highly valued, so they consider that the increase in total demand is around 25%.
For his part, David Vásquez, manager of Florexport Shalom, SA, estimates that the demand for yellow flowers grew between 125% and 150% this year. In this context, he shared that, despite having increased production, they were not able to meet all the dispatch, so for next year, they will plan production taking this date as a high season.
Florexport Shalom, SA serves 70% exports to Central America and the US and the rest local, where the most predominant flower is the rose, “which is the queen of flowers”, however in this demand for flowers yellow, clients requested any specimen such as sunflowers, carnations, mini carnations, lilies, gerberas, among others.
“They wanted everything that was yellow,” he shared.
Sector growth
Montero reported that as a result of the pandemic this sector experienced an increase in sales, which they attribute to the fact that their main market is supermarkets and they were the only ones open; In addition, people stayed at home and adopted the habit of buying flowers to decorate their surroundings, which had an impact as a change in consumer behavior.
Vásquez agreed on this point, adding that society is more in need than ever of situations that can generate some motivation.
“In Guatemala, we are so full of bad news that anything that is an incentive has the ability to provoke something positive in people, and what better than flowers,” he said, indicating that now even on Father’s Day there has been an increase in demand, “what was previously unthinkable.”
Where does this trend come from?
“She knew that he knew, that one day he would pass by and come looking for her with his yellow flowers,” she surely remembers this song whose title is Yellow flowers, played by María Florencia Bertotti, better known as Floricienta, from the novel of the same name that was popular in 2005.
This song was revived by the magic of social networks, specifically TikTok, where it went viral on this date, September 21, 2022, when spring begins in Argentina and people began to give yellow flowers to their partner or a friend. However, this practice has reached other Latin American countries.
And, in the soap opera Floricienta, the protagonist dreamed since she was little that her lover would give her yellow flowers, which is why some content creators have expressed that this practice is also a tribute to the protagonist of the 361-episode melodrama, which also has regained popularity lately.
David Vásquez, manager of Florexport Shalom, SA, commented that there is another date, where the order for yellow flowers in Guatemala also increased, March 21, the date when spring begins in Mexico and where social networks have also made theirs by globalizing the practice in the other countries of the region.
“Now, we have to think about these two dates that will already be established to increase production,” he commented.
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