Google owned navigation app Google Map is a free service. Anyone can download it for free and use it on their mobile phone. But the question arises that from where does Google Map earn money, because Google Map is not an ad based service. But the reality is that Google earns a lot from Google Map. This is a major part of Google’s earnings.
Companies pay Google
Google’s real business comes from navigation. That is to say, Google Map is absolutely free for common users, but Google charges money from those doing business using Google Map Navigation. Now if we understand in simple words, suppose you order an item from Swiggy or Zomato, then how long will it take for that item to reach your home. Also, you can see on the map which route he will take to deliver the match. This map is serviced by Google. According to the report, companies pay Google to promote their stores, restaurants or service centers on Google Map. Meaning this promotion system comes in, through which Google earns.
earns money from google ads
Apart from this, Google also earns money from ads shown in Google Maps. For example, when someone searches for restaurants near me, Google shows promotional restaurants first. Google charges companies for this. Google Maps’ API is made available to developers and large companies. Apps and websites like Ola, Swiggy and Zomato use Google Maps API.
Company shows promotion code
Promotion Pins appear on Google Maps. For example, if someone searches for a fuel station, the name of a promotional petrol pump appears first. Google is paid for this. Delivery services like food delivery, e-commerce, and courier companies depend on Google Maps to make it easier. Google charges them.