Tran Thanh’s film Mai Reached more than 200 billion VND in just 6 days. There are many reasons why the project quickly achieved “huge” revenue. One of them is the overwhelming screening rate.
Share above Tien PhongMr. Nguyen Khanh Duong – founder of Box Office Vietnam (independent box office control unit) said, the theater occupancy rate of May increasing steadily, specifically Day 2 (February 11): 45.91%, Day 3 (February 12): 51.4%, Day 4 (February 13) 58.81%, Day 5 (February 14) is 71.77% .
“Notably, despite overwhelming the number of screenings, Mai has a theater occupancy rate of up to 41%. This is an important basis for the theater to arrange the number of screenings for Mai to be twice as high as the second-ranked film “Meet You Again” elected”, Mr. Nguyen Khanh Duong further shared.
According to Mr. Nguyen Hoang Hai, content director of CGV, all theaters have rules for arranging screening times according to the actual needs of the audience. “After the movie officially opens in theaters, based on the audience’s purchasing power, theaters continue to make appropriate adjustments for the next stage.
In addition, Tran Thanh’s Mai has 40,000 pre-booked tickets. This is the reason why the film has revenue before its official release and is the basis for theaters to schedule screenings,” Mr. Hai explained.
| May by Tran Thanh. Photo: FBNV. |
In addition to overwhelming screenings, May by Tran Thanh premiered at a time when there were no formidable opponents from home or abroad. “This year, the Tet movie menu at theaters is both poor and old. Having to re-show Red Bear and Dune 1, not to mention one theater complex also brought How to Train Your Dragon (2010) and Final Destination 4 (2009) for screening, showing that it is difficult for theaters to find good content to show to audiences.
Therefore, with the above situation, Mai and Meet the Pregnant Sister will easily dominate the Tet film race this year,” Mr. Nguyen Khanh Duong shared on Znews few days ago.
In addition, Mai’s 2 other opponents include: Tea directed by Le Hoang and Light up by Hoang Tuan Cuong has just announced his departure from theaters after having low revenue. Therefore, it is not surprising that the audience flocked watch movie Mai.
Movie Mai attractive also because of its highly appreciated quality. Many viewers praised Tran Thanh’s work for its attractive content, perfect filming techniques, and solid acting from the cast.
In addition to the script and actors, the method of promotion is also an important factor May success beyond expectations. Taking advantage of Tran Thanh’s name and image, the producer organized many exchanges with the audience. Besides, many artists praised the film May Helps the project create good word-of-mouth effects.
Many audiences predicted the film’s revenue May can surpass the record revenue of 475 billion Mrs. Nu’s house – Tran Thanh’s project in 2023.
Watch the trailer for the movie Mai by Tran Thanh. Source FBNV