Every now and then, new categories are added for generations. When we believed that Generation Z and Generation Ybetter known as Millennialsthey grabbed the headlines and that would be the end of it all, came Generation Alpha, which covers the population born between 2010 and 2024. However, as soon as 2025 succeeded the old year, we find ourselves facing the brand new Beta Generationthe one that will give its name to the category of those born between 2025 and 2039.
The Australian research firm McCrindlerecognized for its analysis of generations, began the year 2025 by welcoming the Beta Generation:
“The year 2025 marks the beginning of a new generation, the Beta Generation. Simply put, Generation Beta is defined as those born between 2025 and 2039.“.
Key points of Generation Beta
- He will be born between 2025 and 2039.
- In 2035 it will represent 16% of the world’s population.
- They will be the children of the youngest of Generation Y (millennials) and the oldest of Generation Z.
- Many of them will live to see the 22nd century.
According to McCrindlethese last two generations (Alpha and Beta) are called as such not only to mean these new categories generations, but to call “the first generations to be shaped by a completely different world“. For this reason, they point out: “we went to the Greek alphabet, to signify how these (…) will be raised in a new world of technological integration.”
Finally, as one of the important details, it is worth remembering that these generations transcend chronology. They are defined, above all, by the events, technological advances and cultural changes of the time they comprise.
Who will be the Beta Generation?
From the outset, they will have a perfect digital and physical world, according to each person’s possibilities; will live in an era in which Artificial Intelligence (AI) and automation “They are fully integrated into everyday life, from education and workplaces to healthcare and entertainment“.
“They will likely be the first generation to experience autonomous transportation at scale, wearable health technologies and immersive virtual environments as standard aspects of daily life,” they point out from the Australian firm led by Mark McCrindle.
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One of the most relevant things is technology and its use in modern parenting. How it is used as a tool to educate, connect and entertain infants from an early age, as well as the cautious use of it given the security risks involved in its use. On the one hand, according to McCrindle, some parents of Generation Y use socio-digital networks to document the lives of their children, Generation Z is more cautious, as it knows in depth the positive and negative aspects of using networks from an early age.
Finally, as one of the most relevant points, they point out that the Beta Generation “will inherit a world that faces great social challenges“. Which ones? Among others, climate change, social, political and cultural changes around the world, urbanization, sustainability. In contrast, those belonging to this generation will be created by fathers and mothers who have in mind, for the most part, adaptability, equality and ecological awareness.”They represent the dawn of a new era“, they assert from the firm.
DG