Time.news – 86% of Italians believe that television is an essential element of the home and that it will also be so in the future: no longer just as a container for broadcasting programs, but as a hub for managing home life, from entertainment to energy management.
One out of three Italians said they did often use the TV for gaming activities. Just gaming is one of the three contents most played by Italians, preceded only by the reproduction of YouTube videos (49%) and by listening to streaming music, which accompanies 38% of Italians.
These are some of the evidences that emerged from the numbers of the analysis commissioned by Samsung on the occasion of world television day (21 November) and in view of the switch-off on 20 December.
The study revealed that 77% of Italians own a Smart TV for the use of streaming and on demand content, and for viewing content from other devices. It turned out that on average, four devices are connected to the television, and among these the game console is the most used (46% of Italians). For the future, 7 out of 10 Italians said they were interested in monitoring consumption directly from the small screen.
The starting point of the study is precisely the switch-off, a passage that has placed television at the center of a process of technological renewal, which has prompted 73% of Italians to acquire a new device in the last five years.
According to the data, the paradigm shift that has affected the role of television in the future it will push more and more users to consider the latter as a cornerstone of the home environment, and to expect an active role in the management of various activities.
For example, 70% of those interviewed would like the small screen to help control electricity consumption in the home, also receiving useful advice on how to best manage it to save money. The TV could also become a collector of the operating status of the other household appliances and connected devices in the house, an option that 59% of the sample likes.
Among other possibilities, there is also that of being warned and receive notifications when washing machine or dishwasher have finished their respective cycles (54%) or when certain foods are missing from the refrigerator (51%).
The report was produced in collaboration with Human Highway, a market research institute specializing in the analysis of changes in human relationships produced by technology and the digital world. The research was conducted on a sample of 1,023 users of at least 18 years of age, representative of the entire Italian population active on the web, through interviews carried out online.