2024-04-13 10:35:42
New Delhi: ‘The prince of the royal family of Congress has announced that if the country elects the BJP government for the third time, it will be on fire.’ This is a line from PM Modi’s speech. In the line, the royal family and the prince have been used to represent the opposition party Congress and its leader Rahul Gandhi. Voting for the first round of Lok Sabha elections is almost over. Meanwhile, PM Modi is holding massive rallies on behalf of BJP. This time too, Congress and Rahul Gandhi are the PM’s target. Like every time, the PM’s strategy is the same as it was during the last two Lok Sabha elections. The special thing about this strategy is that PM Modi does not directly take the name of Rahul Gandhi in his rally. Sometimes Shehzada, sometimes Namdaar and sometimes Rajkumar… PM Modi uses more symbolic words for Rahul Gandhi. PM Modi is seen combining sarcasm with language skills to attack his opponents. PM Modi attacks the opposition in a constructive manner with the weapon of words.
Killing two birds with one stone!
Perception plays a special role in politics. PM Modi is considered an expert in creating perception. It is believed that perception is more effective than facts in elections. In his early days as Gujarat Chief Minister, Narendra Modi had called Rahul Gandhi ‘Shehzada’. In the 2014 election campaign, PM Modi had attacked Rahul Gandhi through the word ‘Prince’. Shahzada is the Urdu word for prince in Hindi. It was called a dog whistle. This English word means a language that is used in politics to gain support from a particular group without provoking opposition. As soon as he said Shahzada, PM Modi was comparing Rahul Gandhi with Muslims very closely. This was the most unpleasant instance so far when Modi found alternative ways to refer to Rahul Gandhi. In 2019, PM Modi had also used the word dyslexic to indirectly attack Rahul Gandhi before the last Lok Sabha elections. PM Modi had asked in an event at IIT Kharagpur whether an invention can be made to help dyslexic students which can help a 40 to 50 year old child. The context of Modi’s statement could be easily understood. There was no need to say whom he was talking about. Everyone knew this. This statement of PM Modi was criticized by the opposition parties as well as grief was expressed from the elderly disabled people.
‘I come from a very normal family. A family of tea sellers, with a working background. Sir, he is very famous, we cannot even dare to take his name. We are small people sir.
PM Modi, in an interview
Namdaar in 2019 after Shahzada
In the year 2014, Narendra Modi was the first to use the word Shahzada for Rahul Gandhi. At the same time, in 2019 he was introduced as Namdaar. Along with calling himself a Namdaar among the public, PM Modi was presenting himself as a ‘Kaamdaar’. Actually, this name given to Congress leader Rahul was also expressing the era of Nehru-Gandhi. The Gandhi family has dominated politics. That’s why PM Modi had also taken a jibe at that legacy through Namdar. Along with this, PM Modi also attacked the ‘courtly culture’ of Congress. The word Pappu was also used for Rahul Gandhi. Many memes were also made by BJP regarding this. According to political analysts, Narendra Modi does not like the Gandhi family. This is the reason why PM Modi uses such words for Rahul Gandhi. Through this, Modi wants to present before the public the same image of the opposition which is in his eyes.
This is the rule of ‘old school politics’. Modi uses words selectively to attack Rahul. BJP has also made many memes regarding Rahul Gandhi.
Neerja Chaudhary, political analyst
flop film of two boys
PM Modi had reached UP last week for election campaign. During this, PM Modi targeted Rahul Gandhi and Akhilesh Yadav without naming them. PM Modi said that you must remember, here in Uttar Pradesh, these people have re-released the film of two boys which had flopped last time. I don’t understand how many times these Indie alliance people will offer this wooden pot.
Name your name an average of 10 times in the rally
According to the report of our associate newspaper Times of India, during the last Lok Sabha elections, Modi took his name an average of 10 times in each of his five rallies. The reason behind this was that he tried his best to strengthen his bond with the people of his home state. PM Modi has led Gujarat for a record 13 years. However, during that time PM Modi did not take the name of his main rival even once. Only once did he make fun of Congress members by calling them ‘Raag-Darbari’ in an indirect reference to Gandhi’s surname ‘Raga’. However, Modi had mentioned ‘Congress’ an average of 13 times during the attack in each of his rallies.