2023-10-10 18:00:04
It is very curious to discover that only two of the most reliable brands are in the top 10 most searched in the used vehicle market. This is reported by AutoScout24, Sumauto’s used vehicle specialist portal, based on the reliability study carried out by the OCU together with other European consumer and user organizations. And among those manufacturers where reliability and purchasing interest do come together, we find only Toyota and Seat.
In the specific case of the Japanese brand, in the ranking of lowest breakdown rate it occupies third position and fifth place among the most sought after used car companies. For its part, the Spanish company is placed in tenth place in the reliability study and ninth in searches. Regarding the rest of the brands in the reliability study, we see that asian firms like Lexus, Subaru, Mitsubishi and Kia are very high in the reliability rankingbut when it comes to searches they occupy places 27, 40, 24 and 16, respectively.
In this way, AutoScout24’s analysis shows how reliability is not initially such a relevant factor for the buyer, even when it comes to used vehicles, that is, cars with a track record and a life on the road that put their capabilities to the test. mechanical. In fact, before purchasing another vehicle, whether VN or VO, what the consumer looks at is the quality/price ratio and safety, leaving reliability and durability in third place, according to the 2023 edition of the Cetelem Observatory market study.
In conclusion, drivers incorporate the reliability factor already advanced in their purchasing process and in making decisions about which model to purchase; without realizing that being less prone to breakdowns is another way to save on a purchase, albeit in the long term. Furthermore, having a low breakdown rate can be an additional guarantee in a market such as the used vehicle market, where six out of ten transactions are between individuals and, therefore, with more risks regarding the condition of the vehicle.
According to Ignacio García Rojí, spokesperson for AutoScout24, «the reliability factor should gain more and more weight in the final purchase decision. In the current climate, buyers must start considering CTO (total operating cost) above other factors. After all, for a product that will be with us for many years and with constant wear and tear, it is not “what I pay”, but rather “how much it will cost me” that should be considered.
#account #choose #car #among #reliable