2023-12-15 15:09:40
Two years ago its market value was 200,000 euros. Today it is 40 million. Victor Roqueabout to turn 19, has just gotten married just before heading to Barcelona.
Arménio Neto, a marketing expert in Brazil who experienced Neymar’s boom closely at Santos, sees potential in ‘O Tigrinho’ to compete in the advertising market with Vinicius Jr y Rodrygothe two kings of Brazilian football.
Victor Roque es currently the second most valuable player in Braziljust behind Endrickthe promise tied by Real Madrid and brand new champion of the Brazilian League.
Despite his young age, he has already made million-dollar transfers. Athletico Paranaense paid the clause of 24 million reais (about 4.5 million euros at today’s exchange rate) for him to Cruzeiro in April 2022 when he was only 17 years old.
He then became the most expensive signing in the history of the Curitiba club.
A year and a few months later, he announced an agreement with Barcelona between 30 and 40 million euros, which could exceed 60 million depending on the fulfillment of a series of sporting objectives.
It is the highest sale in the almost centenary history of Paranaense, today one of the clubs with the healthiest accounts in Brazilian football.
“Roque was a great deal for Athletico financially and sportingly. He was bought from Cruzeiro for surprising prices, but he performed to the point of being transferred (to Barcelona) for very high prices,” he told EFE. Armenian Netospecialist in sports business and founding partner of the company Let’s Goal.
Vitor Roque, reading a copy of Mundo Deportivo
Roger Torelló (MD)
Undiscovered economic potential
Neto, who captained the Santos Marketing department between 2010 and 2013, a time in which Neymar exploded until he ended up signing for Barça, believes Roque’s real economic potential has yet to be discovered.
“Neymar has had solid businesses linked to his image for more than a decade and now we see new names like Rodrygo y Vinicius Jr. attracting various brands. I think we are going to see the true impact of Roque’s image from now on, playing for Barcelona,” he explains.
“I think we are going to see the true impact of Roque’s image from now on, playing for Barcelona”
Armenian NetoMarketing Director of Santos (2010-13)
The striker from Timóteo, a town in Minas Gerais, the state where Pelé was also born, He has 2.1 million followers on his Instagram accountin which no collaboration with advertising brands stands out.
This last season he has been wearing Nike boots, which he also wears for Barcelona.
From Paranaense there is total secrecy when it comes to talking about the financial benefits that he has generated in the club, beyond the numbers of his transfer.
Of course, aware that it can grow even more, 20% of the player’s rights have been saved for future transactions.
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“He is a player with great potential, but I think he has not had an economic impact on the transformation of Paranaense’s advertising assets. He has everything to become a super soccer player, but only time will give the answer,” Renê Salviano, CEO, told EFE. from the Heatmap agency and expert in sports management.
In his opinion, Roque “He can be a marketing cannon, if he knows how to use the power of the media he will have when wearing the Barcelona shirt.”
“Vitor Roque has everything to become a super footballer, but only time will give the answer”
Renê SalvianoCEO of the Heatmap agency
“He will have to know how to behave, create an appropriate image and, at the right moments, use all this to his advantage, making it clear that his talent is already a way to attract millions of fans who want to know a little more about his daily life” , he added.
In this sense, before heading to Spain, the striker He married the student Dayane Lins civilly this weekin an intimate ceremony, reserved for family and very close friends, according to the local press.
Vitor Roque, before signing for Barcelona, had many suitors from other clubs in Europe
Almost 30 goals in 601 days
On the sporting level, ‘Tigrinho’, 1.72 meters tall and who debuted this year with his senior team, He has played 81 games and scored 28 goals in the 601 days that he has been a Paranaense player..
Twenty-one marked them this year. The numbers could be better if it weren’t for the ankle injury that kept him sidelined for two months.
For Salviano, Roque is a “strong” player, who “hardly feels the emotional burden, and aggressive all the time.” “I arrived as a boy full of insecurities, fears, shy in training, but today I leave prepared,” he said in his farewell.
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