2023-09-16 12:04:37
WhatsApp CEO Will Cathcart has denied recent rumors suggesting the messaging app was planning to incorporate ads into its platform.
The statement comes after the Financial Times published an article speculating about the possibility that the Meta platform was considering introducing ads into its messaging service, which would have marked a change in the way users interact with the app.
“The article is false,” was the manager’s comment through X, who also reminded the media that he had misspelled the name of Brian Acton, co-founder of WhatsApp and an important figure in the development of the application.
Added to this is that another representative of the platform assured that “although we do not have a detailed record of every conversation that someone has had within the company, we can say that we are not testing this, we are not working on this and it is not in our plans. “putting ads in the app.”
The report also rumored that the application was planning to create a paid version, so that users will avoid ads and thus optimize monetization. However, none of this is real, according to Cathcart, who said that “we are not doing this.”
Rumors about the possible inclusion of ads in WhatsApp arose due to discussions between Meta managers. The parent company needs to find other ways to monetize one of its largest platforms and that is why these speculations arose, since it has been one of the alternatives that applications like X have taken.
If an eventual implementation of advertising in the application occurs, it would impact the 2,768 million monthly active users that the platform has in the world, since one of the ways in which advertising would be done is by sending advertisements the more than 200 million trademarks registered in the business app.
WhatsApp is working on a function that will allow you to create conversation histories in groups and share them with new people, with the aim that they do not miss the information that has been recently sent and understand the context of what is happening.
WABetaInfo shared information after learning of the inclusion of this option in a test version of the application on Android. So it is still in development and it is not known when it will reach all users in the world.
Activating it will allow when a new member joins a group, messages sent by participants in the last 24 hours will be shared automatically.
This ensures that new members can quickly catch up on topics under discussion and previous interactions in the group, which is useful in cases of study conversations where they have shared important files or in work chats where gave instructions and the new person has not been able to see them.
In the beta version you could see how this tool will work, in which administrators will have an activation button and the history will automatically be shared every time someone enters the group.
On the enablement screen, WhatsApp makes it clear that shared messages will continue to be protected by end-to-end encryption. This is achieved by creating a new encryption key to ensure that shared messages are protected and can only be decrypted by the intended recipients.
Infobae
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