when Taylor Swift fans explode the sales of an American football star’s jersey

2023-09-29 11:33:13

By the editorial staff

Published 9 minutes ago, Updated now

Taylor Swift lodges during the last Chiefs game. Denny Medley / REUTERS

LE SCAN SPORT – While the rumor of an affair between Taylor Swift and Travis Kelce circulates, the singer’s admirers are snatching up the jersey of the star player of the Kansas City Chiefs.

A hell of a spotlight for the Kansas franchise. Already known worldwide after its victory in the Super Bowl in 2023 (against the Philadelphia Eagles 38-35), the franchise is in the process of exploding its jersey sales. And the reason is absolutely not sporting even if it is linked to his receiver and star player Travis Kelce.

Seen in the box during the last Chiefs match on September 24, the American singer was accompanied by the player’s mother, Donna Kelce. It didn’t take much for the celebrity press across the Atlantic to catch fire and imagine a connection between the two people involved. Which had an immediate effect on sales of the player’s jersey: according to NPR, the platform that manages the Chiefs store, an increase of 400% was observed. The gamer’s podcast has also seen a strong gain in popularity, becoming the second most listened to in the United States. Proof of the immense impact that American superstars can have.