![‘Whiskey Donut’ follows in the footsteps of ‘Dubai Chocolate’… Donut factory opens in Cheongdam[동아리]](https://dimg.donga.com/wps/NEWS/IMAGE/2024/09/19/130060381.2.jpg "‘Whiskey Donut’ follows in the footsteps of ‘Dubai Chocolate’… Donut factory opens in Cheongdam[동아리]")
‘Dong-A’.com’s ‘Review’ vividly conveys ‘customer experiences’ that have been experienced firsthand. It covers all customer experiences around us, including products, spaces, culture, and art.
The dessert market has been moving at a fast pace lately. From tang hulu to Dubai-style chocolate and ‘yoa jeong’ (the classic yogurt ice cream), a variety of desserts have emerged as trendsetters one after another.
The eyes of the trend-sensitive ‘Jalpa Generation (Generation Z + Generation α)’ are now focused on Dosan Park. They are leading the search for the next popular dessert. Among them, the atmosphere of the donut category is unusual. Dunkin is opening its flagship store in Dosan Park, where Noted, famous for its ‘sold-out donuts’, opened its first domestic store.
Sold Out Donuts’ Dunkin Donut Factory in Dosan Park
Dunkin, affiliated with SPC Group and part of BRL Korea, opened a ‘Dunkin Wonders Cheongdam’ store near Dosan Park on the 12th. It is a flagship store that has been open for 30 years since the first domestic store opened in Itaewon in 1994. It is located about 150m away from Noted and a 2-minute walk away. A long line formed in front of the Dunkin Wonders Cheongdam store that opened at noon that day with people wanting to experience premium donuts. Dunkin provided Dunkin coupons, tumblers, and reusable bottles to the first 50 people who visited the store.
First of all, when you enter Dunkin Wonders Cheongdam, the various donuts on display catch your eye. There are 13 types of ‘Wonders Donuts’ in 3 categories: △Wondernuts △32 Layers △Puff Donuts, and 4 types of ‘Mini Chews’ with a mini chewy donut concept. You can see the manufacturing process of all premium donuts with your own eyes at the open kitchen (Bites of Wonder) on the 1st floor.
In particular, the ‘AI LAB’ donuts utilizing AI will also be introduced. The three types are ‘Cointreau Lemon Delight Puff’, ‘Bourbon Chocolat Puff’, and ‘Bourbon Chouchou Puff’, and they applied unique donut recipes recommended by AI that reflect the whiskey trend. ‘Maker’s Mark’, a bourbon whiskey that is familiar to consumers, was used. The alcohol content is less than 1%, but you must have your ID checked when purchasing the donuts.
There are also ‘low sugar filling’ donuts that utilize alternative sugars (isomaltooligosaccharide, allulose, etc.) in line with the low-sugar trend. The representative ‘Berry Much Puff’ has 8g of sugar, which is less than other donuts. A Dunkin representative said, “There are products that have reduced sugar content by 80-90% compared to existing products,” and “Product evolution is just beginning. It is a low-sugar concept now, and it may become a low-calorie concept later.”
On one side of the store, there is a ‘donut type test’ kiosk that helps you find the donut that suits you. Like the MBTI test, you input your behavioral responses for each situation, and a donut that matches your responses is recommended. In addition, a ‘curation sheet’ that recommends donuts based on your taste and a ‘tasting card’ that explains the taste of each donut product are also provided.
On the second floor, the works of world-renowned pop artist Jaeyong Kim, famous for his craft art using ‘donuts’ as a theme, are displayed to provide customers with a special artistic experience.
Changed everything from flour… ‘Wonders’ to become a regional stronghold
‘Wonders’, led by SPC Group Vice President Hee-soo Huh, is the name of a project that promotes brand innovation and also refers to the premium concept products, categories, and stores newly developed through the project. As the name, which means ‘surprise,’ suggests, the policy is to present newer, more unique, and luxurious products and services. SPC has incorporated the R&B know-how that the product development team and SPC Life Science Research Institute have accumulated for nearly 80 years into the Wonders Project. At a press conference to unveil the Wonders Project on the 10th, Vice President Hee-soo Huh explained, “We have upgraded everything from flour to starch, water, and all the conditions necessary for fermentation.” He continued, “In order to create unique products, we have not only collaborated with global R&D, but also incorporated the R&D technology know-how that SPC Group has accumulated for nearly 80 years.”
The Wonders stores will serve as Dunkin’s flagship stores and product supply bases. The plan is to expand Wonders products nationwide through the “hub and spoke” system, which operates Wonders stores that act as hub kitchens (base kitchens) around existing franchise stores and supply handmade donuts.
First, in November, the Wonders concept will be applied to Dunkin Live Gangnam and Dunkin Busan Station Ramada, which were previously operated as specialized stores. After that, Wonders stores will be opened together with Hub Kitchens in regional flagship stores. Additionally, Incheon and Chungcheong regions are being reviewed.
Vice President Heo Hee-soo said, “We will build a system so that the Wonders experience does not end here, but can be expanded to the franchises that form the foundation of our business,” and “We will use this as a starting point to once again take a leap forward as a brand that can provide newness and surprise to customers.”
club >
subscribe
![‘Whiskey Donut’ follows in the footsteps of ‘Dubai Chocolate’… Donut factory opens in Cheongdam[동아리]](https://dimg.donga.com/a/180/101/95/2/wps/NEWS/IMAGE/2024/09/19/130060414.2.jpg)
Jeon Seung-hoon’s Art Road
Jo Eun-ah’s Euronomics
Yang Jong-gu’s 100-year-old health method
Reporter Yoon Woo-yeol, Donga.com, [email protected]
-
- great
- 0dog
-
- I’m sad
- 0dog
-
- I’m angry
- 0dog
-
- I recommend it
- dog
Hot news right now
2024-09-22 07:59:58