Riddle: what is the brand that, between March 20 and April 16, won no less than… 655,000 new customers? Answer: the E. Leclerc group, with 22.8% market share. This is the latest shocking finding from the Kantar Worldpanel institute, which evaluates the market shares of the nine brands established in France each month. “Looking at the changes over five years is instructive, because we are witnessing real upheavals”, judges Gaëlle Le Floch, marketing director of Kantar Worldpanel. Between the beginning of 2018 and the beginning of 2023, the German discounter Lidl thus passed the Casino group (which notably includes Monoprix and Franprix), while Auchan was left behind by Système U.
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