The 2022 World Cup soccer games are coming to an end, and the Israeli viewers are glued to the screen, and when tomorrow (Sunday) is the biggest and most fateful game of all: the final in which Argentina will face France. Just before the inaugural event, the commercial channels launched new seasons for two major formats, “The Masked Singer” on “Keshet 12”, “Survival” on “Network 13”, while on “Kan 11” Croatia and Morocco fought for the third place in the World Cup.
The broadcast days of the soccer World Cup games constitute a weak period in Israeli commercial television, when many viewers migrate to the public broadcasting corporation to watch the games, leaving “Keshet 12” and “Network 13” with relatively low ratings. During this period, for the most part, the commercial channels also choose not to broadcast large and prestigious formats, due to the difficulty of attracting viewers to the global football celebration.
Last night, it seemed that the commercial channels pulled out their heavy guns, and perhaps too soon. “Keshet 12” aired a new and third season of the successful reality show “The Masked Singer”. Again this year the panel of judges includes Shahar Hasson, Ofira Esseig, Tsadi Sarfati, Static and Ben-El Tabori. In the program, 18 of the famous people in Israel are disguised in huge elaborate costumes, will compete for the best stage show – in which the first masked singer to be revealed was none other than the sports presenter, who is also a singer, Yehoram Gaon. Although it is a show that brought good ratings data, the opening episode of the season presented a nice but not unusual figure of 18.9 percent ratings and 496 thousand viewers.
In front of him, the launch of the new season of “Survival”, which returned this season to anonymous contestants after several seasons of VIP, on “Network 13”, received 15.2 percent and 428 thousand viewers. The match for third place between Croatia and Morocco in “Kan 11” defeated the launches of “The Masked Singer” and “Survival” with a 19.3 percent rating and 598 thousand viewers.
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Now, with the end of the soccer cup games, which will reach their climax today, in the fateful match between Argentina and France, which will surely also attract many viewers to the screen, the commercial channels will remember to choose “real” their big formats in front of the viewers.